Video Native Ad
The Video Native Ad combines high-quality moving images with a native display in the editorial environment. It has a particularly organic effect, as the video appears embedded like regular content and adapts seamlessly to various layouts. Thanks to supplementary text and image elements (fallback image), the advertising message remains visible even when the video ends or is not played.
Available on these networks
Goldbach Video Network
Watch the Video Native Ad in action
General
Video
File formats: VAST Redirect or physical delivery (MP4, AVI, WebM, MPeg and WMV)
Ratio: Landscape 1.91:1
Size: max. 100 MB (physical), max. 8 MB (VAST)
Length: max. 30 seconds
Volume: EBU R128: –23 LUFS
Fallback Image
Aspect ratio: 1.91:1
Size: min. 300 × 157 px, max. 1200 × 627 px
File weight: max. 150 KB
File format: JPEG, PNG
Notes: Image is displayed as a still image after the video ends. Videos may be slightly cropped depending on the device.
Text Elements
Title: max. 50 characters (including spaces)
Text: max. 150 characters (including spaces), no capital letters, no line breaks
Call to Action: max. 15 characters (including spaces)
Optional Elements
Logo: Ratio 1:1, 30 × 30 px (wird bei gewissen Formaten aus Platzgründen nicht dargestellt)
Advertiser Name: Company name / brand / URL, max. 25 characters (is not displayed in some formats due to space constraints)
Delivery times
Standard formats: 3 working days before the start of the campaign.
Special formats: 5 working days before the start of the campaign.
Data delivery Online advertising material
Number of subjects
Max. 3 subjects (incl. tracking) for physical delivery. (Native Ads: A maximum of 5 text-image combinations are possible per language region and campaign).
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Animations
The length of the animation within an advertising banner is not limited. However, the recommended maximum duration is 30 seconds.
For more than 3 subjects, delivery must be made via 3rd party tag and the exchange of advertising material must be carried out on the customer’s side.
The exchange of physical subjects during an ongoing campaign is only permitted in exceptional cases.
Sound
Activation only through user interaction.
Flash
Activation only through user interaction.
SSL
All third-party tags, tag-in-tags and references in an HTML5 file must be delivered via SSL (https://).
HTML5
- The maximum weight (according to specifications) refers to all files together in unzipped state.
- The target URL and tracking must be stored in the HTML5 banner.
- The target URL must be opened in a new tab (target=’_blank’).
- Advertising material tests must be possible locally in the browser.
- UTF-8 encoding
- Special characters that are not displayed correctly in the browser with UTF-8 must be manually encoded (example [&]auml; instead of ä).
- References in the advertising material to external resources (JS libraries, videos, fonts) must all be delivered via SSL (https://).
Skip Button
To activate the “Skip button” for Instream videos that use a VAST redirect, the “Skip Off-Set” parameter must be added by the customer in the VAST redirect.
General information
- A timely campaign start is only guaranteed if the delivery deadlines are met.
- The advertiser is responsible for the smooth functioning of the advertising material.
- A campaign may be withheld if it does not meet the specifications.
- Max. 1 count pixel and 1 click command (PreRoll [&] Bumper, Desktop [&] Mobile)
- Advertising from the erotic sector requires prior clarification and may be rejected by the publisher.
- Advertising materials are tested on the most common devices, screen resolutions and browsers. Certain individual settings or configurations can lead to deviations in the display of the advertising materials.
