Programmatic Channel

Programmatic advertising becomes omnipresent

The Programmatic Channel in Digital out of Home enables real-time, data-driven campaigns with VideoAd, adapting to the real-world environment to be the next growth engine in moving image. This digital innovation is driving the performance and appeal of DOOH in many ways: high-yield digital billboards populating classic locations and new urban niches, better audience measurement, and the use of data to optimize cross-media campaigns in real time.

Channel performance values

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