Programmatic Channel
The Goldbach Programmatic Channel in the Digital out of Home area enables data-based moving image campaigns in real time that dynamically adapt to the real environment of the target groups.
Take advantage of the flexibility of programmatic bookings on over 8,200 screens throughout Austria. Decide for yourself how many contacts you want to reach at which touchpoint and at what time using programmatic DOOH.
Advantages of programmatic booking
- Detailed reporting over the entire duration of the campaign enables real-time optimization options for the first time in outdoor advertising
- Programmatic advertising increases advertising impact through the use of data
- Greater understanding of the customer journey through measurability
- Advertising client determines the campaign guidelines themselves
- More efficiency and measurability through greater flexibility
Channel performance values
Location images
A selection of our locations - Programmatic Channel