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The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates
The results confirm the predominance of streaming and the increasing use of connected TV. The increasing acceptance and perception of advertising in this medium should be emphasized.
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03.12.2024
Press
Cases
Smart TV
Out of Home
Online
Cross Channel
Mobile
Goldbach Round Table is dedicated to addressing relevant, specific target groups
Addressing selected target groups precisely with relevant messages is becoming increasingly important in the digital age. Our Goldbach Round Table was dedicated to these topics.
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Wiener Zucker and Goldbach Austria set new standards in addressable TV advertising
Wiener Zucker and Goldbach Austria set new standards in addressable TV advertising: first programmatic campaign of moving image formats in the addressable TV sector.
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Sandra Callender ist neue Verkaufsleiterin TV & Advanced TV bei Goldbach Austria
Prominent new addition to Goldbach Austria: Sandra Callender, a TV marketing professional with many years of experience in media sales, is taking on the role of Sales Director TV & Advanced TV.
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09.07.2024
TV
Smart TV
Online
Out of Home
Mobile
Goldbach Austria Jump & Run Summer Challenge
Welcome to the ultimate Jump & Run adventure from Goldbach Austria! In our exciting game, your task is to skillfully overcome obstacles.