Highlights in the Advanced TV area

Would you like to stay informed about Advanced TV? You can find our latest articles here.

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The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates

The results confirm the predominance of streaming and the increasing use of connected TV. The increasing acceptance and perception of advertising in this medium should be emphasized.

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Goldbach Round Table is dedicated to addressing relevant, specific target groups

Addressing selected target groups precisely with relevant messages is becoming increasingly important in the digital age. Our Goldbach Round Table was dedicated to these topics.

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Wiener Zucker and Goldbach Austria set new standards in addressable TV advertising

Wiener Zucker and Goldbach Austria set new standards in addressable TV advertising: first programmatic campaign of moving image formats in the addressable TV sector.

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Teletest 2.0

AGTT is currently working flat out on a pioneering innovation for the moving image market in Austria. 

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Sandra Callender ist neue Verkaufsleiterin TV & Advanced TV bei Goldbach Austria

Prominent new addition to Goldbach Austria: Sandra Callender, a TV marketing professional with many years of experience in media sales, is taking on the role of Sales Director TV & Advanced TV. 

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Goldbach Austria Jump & Run Summer Challenge

Welcome to the ultimate Jump & Run adventure from Goldbach Austria! In our exciting game, your task is to skillfully overcome obstacles.