Highlights in the Advanced TV area

You want to stay informed regarding Advanced TV? Here you will find our latest articles.

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Goldbach Austria starts marketing Dynamic Ad Insertion

As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.

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Tchibo Eduscho uses innovative Connected TV advertising for relaunch campaign

Tchibo Eduscho uses innovative Connected TV advertising for relaunch campaign

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Premiere: Kia uses new L-Frame advertising medium on DAZN

To promote the new EV9 model, Kia is the first mover to use an "L-Frame" campaign during German Bundesliga matches on DAZN.

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Goldbach Austria introduces new form of advertising for Advanced TV

We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.

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Goldbach adapts sales organisation to customer needs

Goldbach adapts its sales organisation to customer needs and Wolfgang Pernkopf is promoted to Deputy Managing Director Sales.

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6. Goldbach Advanced TV DACH Study 2023: Connected TV is being used more and more intensively

Goldbach conducted its annual DACH study on the use and penetration of Connected TV. It continues to enjoy very high awareness in all advertising-relevant target groups.