Highlights in the Advanced TV area

You want to stay informed regarding Advanced TV? Here you will find our latest articles.

Goldbach's Advanced TV study makes it clear: advertising on connected TV is becoming increasingly effective

In addition to the consistently high level of awareness and use of CTV, the increasing perception and acceptance of advertising was also noticeable, which makes the medium particularly attractive.

Bayer is the first company to use Goldbach's Dynamic Ad Insertion solution

In media advertising for its OTC brands Supradyn®, Aspirin® and Bepanthen®, Bayer Austria is relying on a new, forward-looking solution from Goldbach to further increase its advertising impact. 

Drei relies on advertising on Connected TV for XMAS campaign

First mover campaign at Goldbach Austria: Streaming tip for Christmas CTV channel on Samsung devices.

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Goldbach and Warner Bros. Discovery enter their 10th year together with new marketing offers

From linear TV to innovative advanced TV formats: Goldbach Austria markets the big screen portfolio from Warner Bros. Discovery.

Goldbach Austria starts marketing Dynamic Ad Insertion

As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.

Tchibo Eduscho uses innovative Connected TV advertising for relaunch campaign

Tchibo Eduscho uses innovative Connected TV advertising for relaunch campaign