DOOH News & Insights

Here are our latest articles on the topic of DOOH.

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Focus Media Research shows the advertising market in Austria in Q1 2024

We keep you up to date on the Austrian advertising market. Our charts show monthly data on gross advertising expenditure in various media. Focus: TV, online, outdoor advertising.

Programmatic sets a precedent

Together with partner Digilight, a further 17 locations with 30 screens in the school network will be connected to Goldbach Austria's programmatically bookable digital out-of-home network.

Gösser relies on digital out of home with special advertising format for organic launch

To promote the new Gösser Biostoff product line, creative agency McCann and media agency Dentsu are playing the full digital out-of-home keyboard of DOOH expert Goldbach Austria.

Goldbach Austria expands digital out of home sales team

Digital out-of-home (DOOH) is growing. In order to meet the increasing demand for digital outdoor advertising, Goldbach Austria is expanding its DOOH team around Sales Director Marcus Zinn.

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Programmatic continues to grow: 14 new locations in Upper Austria connected to the programmatically bookable Goldbach Austria DOOH network

With the addition of 14 new programmatically bookable digital out-of-home spaces in Upper Austria, the programmatic family of Goldbach Austria, the DOOH marketer with the widest reach, is growing.