Optimization of data and highest performance
Through the technology of our DMP Farcaster and the Reppublika Audience Measurement Tool, an ongoing optimization of our data pool takes place. The Reppublika online panel includes >40,000 people - the data from these panelists is used in the calculation and modeling of our socio-demographic targeting capabilities.
This high quality data enables our products to increase relevance and accuracy many times over. There are 3.3 million anonymized profiles in our DMP Farcaster.