Advertising without wastage

We keep track of the data jungle

Everyone talks about data. We talk about target groups. But what characterizes good and high-quality data? Data that becomes high-quality target groups and target groups that are also found.


Optimization of data and highest performance

Through the technology of our DMP Farcaster and the Reppublika Audience Measurement Tool, an ongoing optimization of our data pool takes place. The Reppublika online panel includes >40,000 people - the data from these panelists is used in the calculation and modeling of our socio-demographic targeting capabilities.

This high quality data enables our products to increase relevance and accuracy many times over. There are 3.3 million anonymized profiles in our DMP Farcaster.

Targeting options

  • Age
  • Gender
  • Audiences

Audiences are again divided into the following interest groups:

  • Art & Culture
  • Automotive
  • Beauty/Fashion
  • Entertainment
  • Food/Beverage
  • Health
  • News
  • Real Estate
  • Shopping
  • Sports
  • Travel