Advertising without wastage
Everyone talks about data. We talk about target groups. But what characterizes good, high-quality data? Data that becomes high-quality target groups and target groups that can also be found.
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Data optimization and maximum performance
Our DMP Farcaster technology and the Reppublika Audience Measurement Tool are used to continuously optimize our data pool. The Reppublika Online Panel comprises >40,000 people - the data from these panelists is used to calculate and model our socio-demographic targeting options.
This high-quality data enables our products to increase their relevance and accuracy many times over. Our DMP Farcaster contains 3.3 million anonymized profiles.
Targeting options
- Age
- Gender
- Audiences
The audiences are in turn divided into the following interest groups:
- Art & Culture
- Automotive
- Beauty/Fashion
- Entertainment
- Food/Beverage
- Health
- News
- Real Estate
- Shopping
- Sports
- Travel
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