Advertising without wastage

We keep track of the data jungle

Everyone talks about data. We talk about target groups. But what characterizes good, high-quality data? Data that becomes high-quality target groups and target groups that can also be found.


Data optimization and maximum performance

Our DMP Farcaster technology and the Reppublika Audience Measurement Tool are used to continuously optimize our data pool. The Reppublika Online Panel comprises >40,000 people - the data from these panelists is used to calculate and model our socio-demographic targeting options.

This high-quality data enables our products to increase their relevance and accuracy many times over. Our DMP Farcaster contains 3.3 million anonymized profiles.

Targeting options

  • Age
  • Gender
  • Audiences

The audiences are in turn divided into the following interest groups:

  • Art & Culture
  • Automotive
  • Beauty/Fashion
  • Entertainment
  • Food/Beverage
  • Health
  • News
  • Real Estate
  • Shopping
  • Sports
  • Travel