The sitebar occupies the free space in the browser to the right of the content - and does so dynamically in the proportion 1:2. The Halfpage Ad is a highly attention-grabbing format with an unmissable 300 x 600 pixels. The Halfpage Ad is integrated directly and prominently into the page structure. There is plenty of design scope here for rich media and moving image format.

Tiles are small, rectangular or square advertising spaces that are integrated into a layout grid within the website layout.

The skyscraper is a portrait advertising medium. It is usually used to the right of the content. Due to its length, the skyscraper allows interesting effects. The skyscraper with 160 x 600 pixels is used most often.

At 728 x 90 pixels, the Leaderboard offers many times more space than a normal Full Banner. Like the Full Banner, it is placed prominently at the top of the page and can achieve a high advertising impact.

The billboard stands for an impressive appearance due to its size and optimal placement in the user's direct field of vision. This format offers enough space for individual creations by means of graphics, movies or interactive elements at a prominent position on the website.

Sitebar XL occupies the free space in the browser to the right of the content. The advertising form dynamically adapts to the available space - depending on the size of the browser window.

- Site branding on the left and right side
- Center is "blown up"
- A large advertising space is pulled in between navigation bar and editorial content

- Mouseover on the billboard area opens an overlay consisting of 4 tiles
- Mouseover of a tile moves the respective tile to the foreground
- Each tile can lead to its own landing page

- A TV spot that is integrated above the page and starts in maximum size
- When scrolling, the ad automatically becomes a sticky billboard until the spot is over

- When calling Heute.at, the visible screen is split into 3 parts and gets a spatial depth
- In the middle and in focus is the prominently placed advertising material
- The user can freely choose whether to interact with the advertising material, go directly to the customer page or to Heute.at

- The advertising medium plays slides in both directions according to user action in a carousel effect
- Each slide of the transformer is individually clickable and leads - if desired - to its own landing page
- The advertising medium automatically adapts to all end devices - regardless of whether desktop, mobile, landscape or portrait mode.

- Attention-grabbing variant of the sitebar
- The advertising medium swings from left to right and can be stopped by user interaction
- Interactive elements can be built into the advertising medium, for example a video

- The ad is first displayed as a billboard and on mouseover the Velvet Drop falls as a curtain across the page, stays for a predefined time (5-7 seconds) and then falls away downwards
- The animation of the ad is programmed to show a lifelike movement pattern and the mouse simulates a spotlight

- The ad is first loaded as a half-page ad and on mouseover it unfolds over the page
- unfolded it offers the user the possibility to browse a product catalog

Desktop Home
- Halfpage Ad
- Billboard (repeating placement)
- Monsterboard (repeating placement)
- Background colorization or background image

Mobile Home
- Medium Rectangle (repeating placement)
- Understitial

Content creation
- From individual advertorial to comprehensive editorial topic channel
- Video creation is also possible as an option

Visibility
- Fixed integration on the homepage
- Promotion in a topic-related environment
- Newsletter integration
- Promotion via social media