Today.at

Since January 1, 2020, Goldbach Austria and Heute.at have been bundling their competencies and pursuing joint paths in digital marketing. Heute.at reports daily for 24 hours on all news and background from: International, Economy, Politics, Chronicle, Weather, Health, Lifestyle, Leisure and Sports.

And with great success. 32,974,218 visits and accesses from 6,610,044 different end devices (unique clients) at the end of 2020 completed the best annual result since the start of online operations in 2006. The all-time high of an average of 26.8 million visits per month in 2020 meant an increase of 102 percent compared to the previous year.

Source: ÖWA Basic, JS, December, 2019, 2020

heute-at-produktuebersicht-screens.jpg

User structure

Source: ÖWA Plus Q4 2019

62,4%
Advertising-relevant ZG 14-49 years
46,7%
Women
53,3%
Men
33,9%
Matura|University degree

Special forms of advertising

In addition to the classic standard advertising formats on desktop & mobile, you can also choose from a variety of special advertising formats on Heute.at that set almost no limits to creativity. Guaranteed special attention for your brand!

heute-at-sonderwerbeform-avriv.png

AVRIV

- Site branding on the left and right side
- Center is "blown up"
- A large advertising space is pulled in between navigation bar and editorial content

heute-at-sonderwerbeform-image-pusher.png

IMAGE PUSHER

- Mouseover on the billboard area opens an overlay consisting of 4 tiles
- Mouseover of a tile moves the respective tile to the foreground
- Each tile can lead to its own landing page

heute-at-sonderwerbeform-videohead.png

VIDEOHEAD

- A TV spot that is integrated above the page and starts in maximum size
- When scrolling, the ad automatically becomes a sticky billboard until the spot is over

heute-at-sonderwerbeform-massive.png

MASSIVE

- When calling Heute.at, the visible screen is split into 3 parts and gets a spatial depth
- In the middle and in focus is the prominently placed advertising material
- The user can freely choose whether to interact with the advertising material, go directly to the customer page or to Heute.at

heute-at-sonderwerbeform-transformer.png

TRANSFORMER

- The advertising medium plays slides in both directions according to user action in a carousel effect
- Each slide of the transformer is individually clickable and leads - if desired - to its own landing page
- The advertising medium automatically adapts to all end devices - regardless of whether desktop, mobile, landscape or portrait mode.

heute-at-sonderwerbeform-swing.png

SWING

- Attention-grabbing variant of the sitebar
- The advertising medium swings from left to right and can be stopped by user interaction
- Interactive elements can be built into the advertising medium, for example a video

heute-at-sonderwerbeform-velvet-drop.png

VELVET DROP

- The ad is first displayed as a billboard and on mouseover the Velvet Drop falls as a curtain across the page, stays for a predefined time (5-7 seconds) and then falls away downwards
- The animation of the ad is programmed to show a lifelike movement pattern and the mouse simulates a spotlight

heute-at-sonderwerbeform-flipboard.png

FLIPBOARD

- The ad is first loaded as a half-page ad and on mouseover it unfolds over the page
- unfolded it offers the user the possibility to browse a product catalog

heute-at-sonderwerbeform-brand-day.png

BRAND DAY

Desktop Home
- Halfpage Ad
- Billboard (repeating placement)
- Monsterboard (repeating placement)
- Background colorization or background image

Mobile Home
- Medium Rectangle (repeating placement)
- Understitial

online-image-heuteat-1.jpg

CONTENT MARKETING

Content creation
- From individual advertorial to comprehensive editorial topic channel
- Video creation is also possible as an option

Visibility
- Fixed integration on the homepage
- Promotion in a topic-related environment
- Newsletter integration
- Promotion via social media