The site bar occupies the free space in the browser to the right of the content - dynamically in the proportion 1:2. The half-page ad is a highly eye-catching format with an unmissable 300 x 600 pixels. The half-page ad is integrated directly and prominently into the page structure. There is plenty of scope for rich media and moving image formats.

Tiles/buttons are small, rectangular or square advertising spaces that are integrated into a layout grid within the website layout.

The skyscraper is a portrait-format advertising medium. It is usually used to the right of the content. Due to its length, the skyscraper allows interesting effects. The skyscraper with 160 x 600 pixels is used most frequently.

At 728 x 90 pixels, the leaderboard offers many times more space than a normal full banner. Like the full banner, it is placed prominently at the top of the page and can achieve a high advertising impact.

The billboard stands for an impressive appearance thanks to its size and optimal placement in the user's direct field of vision. This format offers sufficient space for individual creations using graphics, movies or interactive elements in a prominent position on the website.

- The Dynamic Wall is a large-scale site branding that surrounds the website. The video is placed in the center of the billboard container, branding elements are placed next to the video.
- When scrolling, the video and the branding elements move to the sitebar position to remain in the visible area.

- When calling up Heute.at, the visible screen is split into 3 parts and gets a spatial depth
- In the center and in focus is the prominently placed advertising material
- The user can freely choose whether to interact with the advertising material, go directly to the customer page or to Heute.at

- The image reveal is a large format. After a few seconds (mobile: 0.5 sec / desktop: 2 sec), an overlay slides over the entire content, revealing the entire image in the background.
- After 3 seconds, this image disappears again and the advertising material is displayed again in the background of the page.

- A TV spot that is integrated above the page and starts at maximum size
- When scrolling, the advertising material automatically becomes a sticky billboard until the spot is over

- The expandable is an eye-catching wideboard that breaks out into the sitebar and combines the two formats.
- Video integration in the sitebar is also possible.

- The advertising material is first displayed as a billboard and on mouseover the Velvet Drop falls as a curtain over the page, remains stationary for a predefined time (5-7 seconds) and then falls away downwards
- The animation of the advertising material is programmed in such a way that a lifelike movement pattern appears and the mouse simulates a spotlight

- The advertising material is first loaded as a half-page ad and on mouseover it folds out over the page from
- when folded out, it offers the user the opportunity to browse through a product catalog

- Attention-grabbing variant of the sitebar
- The advertising material swings from left to right and can be stopped by user interaction
- Interactive elements can be integrated into the advertising material, such as a video

Content creation
- From individual advertorials to comprehensive editorial topic channels
- Optional video creation is also possible

Visibility
- Fixed integration on the homepage
- Promotion in a topic-related environment
- Newsletter integration
- Promotion via social media