Today.at

Heute.at reports daily during 24 hours about all news and backgrounds from: International, Economy, Politics, Chronicle, Weather, Health, Lifestyle, Leisure and Sports.

And with great success. The steep growth course continues in the new year: Exactly 4.09 million Austrians surfed the portal (unique users) at the beginning of 2022. Users accessed Heute.at from 8.8 million different devices (unique clients). 46.5 million visits mark an all-time high.

Source: ÖWA 08/2022

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Us structure

Source: ÖWA 08/2022

56,6%
Unique users in percent
49,8%
Women
50,2%
Men
24%
Matura|University degree

Special forms of advertising

In addition to the classic standard advertising formats on desktop & mobile, you can also choose from a variety of special advertising formats on Heute.at that set almost no limits to creativity. Guaranteed special attention for your brand!

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AVRIV

- Site branding on the left and right side
- Center is "blown up"
- A large advertising space is pulled in between navigation bar and editorial content

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IMAGE PUSHER

- Mouseover on the billboard area opens an overlay consisting of 4 tiles
- Mouseover of a tile moves the respective tile to the foreground
- Each tile can lead to its own landing page

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VIDEOHEAD

- A TV spot that is integrated above the page and starts in maximum size
- When scrolling, the ad automatically becomes a sticky billboard until the spot is over

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MASSIVE

- When calling Heute.at, the visible screen is split into 3 parts and gets a spatial depth
- In the middle and in focus is the prominently placed advertising material
- The user can freely choose whether to interact with the advertising material, go directly to the customer page or to Heute.at

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TRANSFORMER

- The advertising medium plays slides in both directions according to user action in a carousel effect
- Each slide of the transformer is individually clickable and leads - if desired - to its own landing page
- The advertising medium automatically adapts to all end devices - regardless of whether desktop, mobile, landscape or portrait mode.

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SWING

- Attention-grabbing variant of the sitebar
- The advertising medium swings from left to right and can be stopped by user interaction
- Interactive elements can be built into the advertising medium, for example a video

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VELVET DROP

- The ad is first displayed as a billboard and on mouseover the Velvet Drop falls as a curtain across the page, stays for a predefined time (5-7 seconds) and then falls away downwards
- The animation of the ad is programmed to show a lifelike movement pattern and the mouse simulates a spotlight

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FLIPBOARD

- The ad is first loaded as a half-page ad and on mouseover it unfolds over the page
- unfolded it offers the user the possibility to browse a product catalog

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BRAND DAY

Desktop Home
- Halfpage Ad
- Billboard (repeating placement)
- Monsterboard (repeating placement)
- Background colorization or background image

Mobile Home
- Medium Rectangle (repeating placement)
- Understitial

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CONTENT MARKETING

Content creation
- From individual advertorial to comprehensive editorial topic channel
- Video creation is also possible as an option

Visibility
- Fixed integration on the homepage
- Promotion in a topic-related environment
- Newsletter integration
- Promotion via social media