Goldbach SynchScreen

Studies such as the "Google Consumer Barometer" show that a relevant number of users surf the Internet parallel to TV consumption and prefer to do so with their smartphones. To generate this digital impact, we use SynchScreen to ensure that advertising is broadcast only in narrow time slots. This inevitably leads to significantly higher advertising pressure in the relevant window and consequently to measurably improved effects.

Reach is purchased programmatically - both on Goldbach's exclusive premium inventory in Switzerland and Austria and programmatically available, country-specific premium traffic and in the long tail. Therefore, both classic display and video placements are available in large numbers.

Use TV commercials as a starting point for digital advertising; add interaction element to TV campaigns; initiate customer dialog; gain new KPI's; complement TV message with mobile storytelling; close spaces in competitive environment; re-targeting strategies.

Through a synchronized DOOH campaign, you strengthen the impact of your message in the subconscious of the recipients. The extension to mobile devices also leads to lower wastage and increased consumer engagement in your campaign. Mobile ads in particular show increased CTR values.

Goldbach SynchScreen basically uses 3 different targeting options. Time line targeting determines the exact time of playout in real time, while geo-targeting defines the perimeter, which can be within a predefined radius around the POI (e.g. train station channel) or the POS (e.g. pop-up store). With target group targeting, we ensure that your message only lands on the devices it is supposed to land on. Through our broad DOOH network, the environment component is also added, e.g. DOOH campaign on university screens with mobile ads on universities.

Increased relevance of the message; measurably increased CTR; increased recall & recognition values