News from the TV sector

We keep you up to date on the Austrian advertising market. Our charts show monthly data on gross advertising expenditure in various media. Focus: TV, online, outdoor advertising.

Goldbach Youngstar survey identifies Kinder Maxi King ahead of Opel and Lavazza as the currently most youthful brands

The current wave of the Goldbach Youngstar Study, which evaluates brands from the perspective of young people in terms of their vitality, declares Samsung, H&M and Subway as the winners of Q3 2023.

Black Friday is still one of the most important sales promotions in the run-up to Christmas. Goldbach is also launching a special promotion for advertising companies.

As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.

On the occasion of the marketing launch, screen marketing professional Goldbach Austria and KURIER TV invited to a joint program and advertising presentation.