News from the TV sector

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Most youthful brands of the 1st quarter: Oreo ahead of Lieferando and Kelly's

Three culinary brands in the top 3 positions in the latest Goldbach Youngstar survey

Focus Media Research shows the advertising market in Austria in 2023

We keep you up to date on the Austrian advertising market. Our charts show monthly data on gross advertising expenditure in various media. Focus: TV, online, outdoor advertising.

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Kinder Maxi King is king among youth brands in Q4 2023

Goldbach Youngstar survey identifies Kinder Maxi King ahead of Opel and Lavazza as the currently most youthful brands

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Samsung, H&M and Subway named most vital brands in Q3 2023

The current wave of the Goldbach Youngstar Study, which evaluates brands from the perspective of young people in terms of their vitality, declares Samsung, H&M and Subway as the winners of Q3 2023.

Black Friday Week: Goldbach launches special promotion for advertising deals again this year

Black Friday is still one of the most important sales promotions in the run-up to Christmas. Goldbach is also launching a special promotion for advertising companies.

Goldbach Austria starts marketing Dynamic Ad Insertion

As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.