Highlights in the online area

Premiere: PENNY and Goldbach Austria with special format “Skin Ad” on Heute.at - the discounter uses the all-day start page fixed placement as part of the brand relaunch.

Mastercard secures the title of the most youthful brand in Q1 2025, followed by Peugeot and Barilla. 

Goldbach Audience ÖWA RANGE UPDATE. Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in April 2025. 

Azerion, is pleased to announce its pioneering partnership with SoundCloud, the artist-centric platform with over 400 million tracks from more than 40 million artists.

Gaming has long since established itself from a niche activity to a mainstream activity. At the same time, the importance of gaming as an effective advertising platform is also growing rapidly.

Ad Alliance continues to rely on its proven partnership with Goldbach Austria and is extending the collaboration for the year 2025.