Information Environments Ad Formats & Targeting Partner Contact

Mobile Advertising

Accompany your target group on the road

The smartphone has already overtaken the desktop as a usage device and has become an integral part of the advertising mix. Take advantage of mobile advertising and reach your target group anytime and anywhere. Whether you need a wide reach or pinpoint accuracy - we are guaranteed to have the right solution for you.

Good to know

According to the Mobile Communications Report 2023 by the Mobile Marketing Association Austria and MindTake Research, a whopping 98% of Austrians currently use a smartphone. Of these, 99% of Austrians regularly surf the internet on their smartphone. Among 15-29-year-olds, the figure is even 100 percent. Their use also has a strong local connection, e.g. weather, navigation, etc.

Advantages of mobile advertising

  • Time and location-independent customer approach via the always-on medium
  • Extensive targeting options
  • Precise location-based targeting on a GPS basis
  • Advertising formats optimized for mobile screens