Your added value as an online publisher

All processes are mapped in the ad operations workflow tool Nautilus: From the offer to processing and billing. In this multifunctional tool, all information on the individual pages, the possible advertising formats and placements is stored and managed centrally. The advertising campaigns are also handled completely via the system, from the offer to reporting.

We analyze the surfing behavior of users and take into account the latest survey results. From this, we derive affinities, interests and characteristics of individual user groups with similar behavior. Make your website available for behavioral targeting and benefit from a higher number of suitable campaigns.

Automated trading of digital advertising space is establishing itself rapidly. In order to offer you as a publisher the best service and the highest possible utilization of your advertising inventory, we as marketers are embracing the trend. To this end, we work together with the most popular platforms. For you as a publisher, this means that you benefit from a holistic optimization of revenue.

We rely on private deals and private auctions, in combination with targeting from the data management platform and special forms of advertising. As a publisher, you still have the option of setting up a blacklist or whitelist to ensure a high level of quality. We look forward to taking the next step towards the future with you.