Goldbach delivers advertising (e.g. banners, video spots) from hundreds of advertisers on a large number of media channels (websites, mobile apps, DOOH screens, HbbTV applications, hereinafter collectively ‘Goldbach services’). You can find a list of the websites and apps on which Goldbach delivers advertising here.
In providing its services, Goldbach – on its own initiative and independently of the operator of the website – uses innovative target group products that allow Goldbach to more precisely reach their target audiences and to promote websites and apps through the sale of advertising. These target group products can also be formed from the use of data that Goldbach collects and processes.
2.1. Cookies – definition and purpose
Some cookies remain stored on your device until you as the user delete them. They make it possible for Goldbach to recognise your browser on your next visit, for instance. Other cookies are only stored for the duration of the visit to the website.
If you do not wish to have cookies transfer data, you can also configure your browser so it informs you when it is about to set cookies, and you can allow them on a case-by-case basis. You can learn more about this in Clause 2.1.3 ‘Your handling of cookies’.
2.1.1 Third-party cookies or cookies from our suppliers
Third-party cookies are cookies that originate from a domain other than that of the website. Third-party cookies are generally used by technology suppliers or advertising networks. As online and/or mobile advertisers (‘advertisers’) and website and app operators (‘publishers’) normally wish to run their campaigns across multiple domains or websites, third-party cookies enable them to recognise users from different domains and to store information in the third-party cookie. Should a user visit a website, for instance, the advertising network that supplies an advert on that site will place a third-party cookie on the user’s computer. The cookie can be used to track user data such as site visits and duration. Should the user later visit another website which contains an advert from the same advertising network, the same cookie will be used even though it comes from a different website, as the third-party supplier is the same in this situation. This means that the advertising network can follow the user beyond the limits of the domain and deliver targeted advertising to them.
In order to optimise the services it supplies, Goldbach uses technologies from suppliers (or their subcontractors) which contain cookies. These are third-party cookies.
Where its suppliers process personal data on behalf of Goldbach (including Goldbach neXt), these suppliers have concluded a processing contract with Goldbach. These agreements guarantee that the supplier only uses the personal data shared with it based on Goldbach’s instructions and not for its own purposes and that the supplier takes adequate technical and organisational measures to ensure the legally compliant protection of your data. You can find the privacy policies of the suppliers at the links listed above. Please note that the websites of these suppliers set cookies and that the suppliers may therefore process personal data, and possibly their partners and appointed service providers as well.
Moreover, advertising customers may place third party cookies through advertising space in the Goldbach network and store them on users’ devices. In this case, the advertising customer is contractually obligated to participate in the IAB Transparency and Consent Framework (see Section 1) and to comply with all data protection provisions, the advertising customer being specifically liable to the user for the data processing it conducts.
2.1.2 First-party cookies
First-party cookies are cookies that are associated with a particular domain (e.g. a website). Only this domain can write information in the cookie and read it again at a later date. First- party cookies are primarily used to provide users with a better, faster browsing experience on a website. They can, for instance, record certain user settings in the cookie so the user doesn't have to re-enter them on each visit.
2.1.3 Your handling of cookies
Please note that the storage of the privacy settings you have configured as described above may be based on cookie technology (this varies from one online portal operator to another). For users who use multiple computers or browsers, this means that cookies must be deactivated for each computer and browser. When users switch computers or delete cookies from their computers, they must repeat the deactivation process.
2.2. API interface
An API interface is a programming interface that allows one software application to communicate with another one. As with cookies, this is a technology that can be utilised for collecting usage data and is normally employed in conjunction with apps. Specifically, this means that information about the use of, e.g. a mobile or HbbTV app via this type of interface may be transferred to our suppliers that process information on our behalf for the above-mentioned purposes.
You can normally consent or object to this data collection via API interface inside the application in question (mobile, HbbTV apps, etc.), depending on the legal basis for the processing (see Section 4). As with cookies, this takes place on a Consent Management Platform that meets the IAB TCF standards.