Expanding Swiss Radioworld’s audio network to include Energy’s Digital Audio inventory provides advertisers with additional reach opportunities and a broader selection of digital audio content.

The audio Advertising intermediary Swiss Radioworld is expanding its offering to include Energy’s Digital Audio inventory. This includes the streams of Energy radio stations in Zurich, Basel, Bern, St. Gallen and Lucerne, as well as exclusive web-only channels. The streams are “Shake Me enabled”, an interactive function that allows users to trigger reactions in the stream through various actions, such as shaking the device. This function is frequently used to offer personalized Advertising and interactive audio content.

“The integration of our Digital Audio inventory into Swiss Radioworld’s network offers us the opportunity to further increase the visibility of our content. We see great potential in the expanded collaboration and are convinced that this partnership will offer national Advertising clients clear added value,” adds Kevin Gander, CEO of Energy.

“The expanded partnership with Energy enables us to significantly expand the portfolio for our clients. By integrating this inventory, the needs of our clients can be addressed even more effectively, while we continue to strengthen our market position in the digital audio Advertising market,” says Ralf Brachat, Managing Director at Swiss Radioworld.