
DMAX - this is how it works here
DMAX stands for real men's worlds like no other station in the German-speaking world. Discovery's first free TV channel worldwide, it has become one of the leading third-generation stations since its launch in 2006. Provocative, different and loud: With its unique program portfolio, consisting of the genres adventure, motor, entertainment, lifestyle and knowledge, DMAX surprises again and again with a balanced variety of German and international non-fiction programs. Authentic, inspiring characters and extraordinary lifestyles characterize the station's content.
General information
Group of channels | Discovery Communications Deutschland GmbH & Co. KG |
Average age | 51 |
Core target group | Men 15-49 |
Pricing target group | People 15-49 |
Proportion of HH running people | 50% |
Core competencies
- High quality produced non-fiction programs
- Rality documentaries
- Focus on adventure, motor, entertainment, lifestyle and knowledge
- Core target group men, but women also like to watch with