TV advertising guidelines establish clear framework conditions for the placement of advertising spots. They regulate content and ensure that campaigns meet both legal requirements and qualitative demands.

A social sector discount is a discount that media providers or marketers grant on the regular tariff when advertising is booked for socially relevant or non-profit purposes.

The price index determines how the costs of a spot change depending on the spot length: Shorter spots are more expensive, longer spots are calculated at the base price (index 100).

The surcharge for first, second, third placement, as well as third-last, second-last, and last placement in the advertising block, is 20% on the gross media price. Corner placements can only be used for paid bookings.

A performance guarantee in TV advertising assures the advertising customer the agreed Reach (e.g., GRPs); if it is not achieved due to fluctuating quotas, the marketer compensates for this with free replacement spots.