Publikumspreis

Vote now for your favorite case

You can vote for your favorite cross-media case here until February 27th. The winning case will receive the Audience Award as part of the Best-of-Swiss-Webs.

Conditions: Each person may cast ONE vote. The first vote counts. Further votes will be ignored.

100 Years of Migros

For its 100th anniversary, Migros became «Merci». A national anniversary campaign that thanked the whole of Switzerland and showed appreciation through media, experiences and promotions. Across several channels, it proves that saying thank you pays off - emotionally, socially, economically.

Client: Migros Supermarkt AG
Contractor: Wirz Group AG, ESE Agency, Teil.ch GmbH, tit-pit GmbH, JEFF Zürich AG, Suki GmbH, Mutabor Design GmbH, Apps with Love AG, dentsu Switzerland AG

A Mammut Kind of Summer Photo Contest

The global photo competition A Mammut Kind of Summer, with its photo contest and treasure hunt, generated great attention in the outdoor community. The activation was supported by creators, athletes, PR and unexpected Paid Ads.

Client: Mammut Sports Group AG
Contractor: zooom productions GmbH, DEPT® Marketing Technology London Limited

Aromat - Tradition Meets Creativity

How does a cult brand remain relevant to the next generation after more than 70 years? Our Easter campaign translated the values of Aromat for younger generations: we linked tradition and zeitgeist, merged social media and real experiences, and recharged Aromat for Gen Z and Millennials

Client: Unilever Schweiz GmbH, Sarah Truszczynski and Damjan Stanojlovic
Contractor: phd Schweiz AG, Streuplan AG

In the Footsteps of the Engadine Nut Tart

Together with Betty Bossi, Citroën and the ë-C3 became companions on an enjoyable mission across Switzerland in search of the perfect nut cake. The journey connected culinary delights, producers and people to create an authentic brand story and made sustainable mobility a tangible experience.

Client: Citroën Schweiz
Contractor: Betty Bossi, faeh+faeh

Turning Dreams into Opportunities

UBS has been committed to Swiss women's and girls' soccer for over 15 years. As a «Chancenbank» (Bank of Opportunity), we made this commitment visible. The longest bank in Switzerland stands for sustainable support from young talent to the top.

Client: UBS
Contractor: TBWA\Zürich

AXA - Keep on Kicking

In 2025, Switzerland was in soccer fever. As part of the UEFA Women’s EURO, we strengthened women's soccer and our brand with the «Keep on Kicking» campaign, using cross-media networking via TV, social media and live events. Result: 98% Reach, 58% Ad Recall and 160% Conversion Uplift.

Client: AXA
Contractor: Publicis

Bayer Priorin N for Full Hair & Full Pharmacies

How can Bayer advertise effectively and efficiently when it comes to a sensitive topic such as hair loss? The answer: through a maximum data-driven approach. With «Precision Drive2Store», the direct path from awareness to purchase was created, achieving measurable footfall and sales for Priorin N.

Client: Bayer (Schweiz) AG
Contractor: EssenceMediacom

Brack Super League - Unboxing Football

The No. 2 in e-commerce is launching the Brack Super League not as a sponsorship, but as a holistic, cross-media marketing case. Along the 5Ps, real added value, creative activations & smart innovations are created – brand attractiveness, awareness, traffic & sales are rising to record levels.

Client: Brack.Alltron
Contractor: brinkertlück & Mediaschneider

Break Normal. Learn Different. – Education That Wants the Stage.

With Break Normal. Learn Different. AKAD conquers the urban education scene. The campaign shows learning as an act of self-determination: loud, cheeky, visually uncompromising. A break with typical educational aesthetics, which positions AKAD as a modern alternative – via YouTube, TikTok, Meta & Creator Content.

Client: AKAD
Contractor: DEPT®

Certo! – You Really Get Something Back There.

The campaign «Da gibt‘s richtig was zurück.» (You really get something back) was designed for Cembra's free credit card «Certo!». The focus: the attractive cashback. The campaign was able to significantly increase brand preference, more than triple brand awareness and position Certo! in the top 10.

Client: Cembra
Contractor: Saatchi & Saatchi Switzerland

The Most Swiss Duel of the Year

Switzerland loves debates... but without division. The classics McRaclette vs. McFondue was staged as the most Swiss duel of the year. Two camps and a culture were played out across all channels, always argumentative, always respectful and supported by the typically Swiss idea of consensus.

Client: McDonald’s Switzerland AG
Contractor: TBWA\Zürich

The Game of Your Life

«Das Spiel deines Lebens» (The Game of Your Life) unmasks the illusion of control in traffic through radical edutainment. A cross-media game show mechanic transforms dry prevention into exciting entertainment. With success: +21.7% Brand Lift and +7.3% more conversations about dangerous situations on the bike.

Client: Fonds für Verkehrssicherheit
Contractor: Family AG

Your Jacket. Your Moment. Your Team.

The campaign strengthened team spirit and employee loyalty through an interactive college jacket campaign. Employees from all areas were actively involved, which simultaneously presented the employer brand authentically to the outside world and also strengthened employee loyalty.

Client: Universitäre Altersmedizin FELIX PLATTER
Contractor: jjsscc

Du bisch mir wichtig - Heartfelt Song About Sibling Love

Our awareness campaign is designed to show how important siblings of children with rare diseases are. The focus of this campaign is on three siblings, 9 and 11 years old, and two affected children, 6 and 11 years old. Du bisch mir wichtig (You are important to me) shows what love can do.

Client: Förderverein für Kinder mit seltenen Krankheiten
Contractor: Manuela Stier

For Fans of Switzerland - UEFA Women’s EURO 2025

With «For Fans of Switzerland», Switzerland Tourism orchestrated the largest campaign in decades for the home European Championship. 1.6 billion contacts in 29 countries transformed soccer fans into fans of Switzerland. A cross-media masterpiece of PR, (D)OOH, TV, Ambassadors, Print and Social Media.

Client: Schweiz Tourismus
Contractor: Wirz Group, Shining Film, Pumpkin Film, Midpoint Film, Colin Frei Photo, Dominik Baur Photo

Epigenetics Experience – NIVEA's Networked Anti-Aging Innovation

NIVEA Epigenetics: The innovative anti-aging care with proven effect in 2 weeks. The cross-media campaign made the innovation tangible for women 40+ – and led to No. 1 in the Swiss facial care market.

Client: Beiersdorf AG
Contractor: OMD

Anniversary Bonus

The UEFA Woman’s EURO 2025 put Switzerland in an exceptional emotional state. Volkswagen, proud car partner of the Swiss women's national team, transformed personal cheers into individual premiums: the louder you cheered in the car at the Volkswagen partner, the higher the discount

Client: Volkswagen Schweiz
Contractor: INGO Zürich

Lidl Qualité Suisse 2025

With «Qualité Suisse», Lidl Switzerland proves that Swiss quality can also be inexpensive. In keeping with the film partnership «Mein Freund Barry», a St. Bernard serves as a typically Swiss ambassador for the omnipresent 360° campaign to emotionally anchor the new home brand in the hearts of the Swiss.

Client: Lidl Schweiz
Contractor: Mediaschneider Zürich, KOMET

Lenzerheide - world of wonders

With world of wonders, Lenzerheide positions itself as a versatile year-round destination. The experience platform combines nature, storytelling, events and partnerships to create a cross-media, internationally scalable brand experience without an expiration date. For experiences that last.

Client: Lenzerheide Marketing und Support AG
Contractor: Wirz, Anthill Film

LXmas dalla Nonna

With LXmas, SWISS has established a popular on- and offline Christmas format, which in 2025 was themed «LXmas dalla Nonna»: A cross-media homage to the relationship between Switzerland and Italy, carried by grandmothers who unite families at Christmas, just as SWISS does every day.

Client: Swiss International Air Lines AG
Contractor: thjnk Zürich AG, FILMCREW GmbH

micasa bleibt micasa

Migros is separating from the specialist stores in 2025 and popular brands are disappearing. micasa remains the only brand and will continue to be managed independently. This is exactly what the cross-media campaign brings to the point in a striking and clever way. With a double logo in the headline: micasa remains micasa.

Client: micasa
Contractor: INGO Zürich

You Only See All Listings with newhome

The real estate portal newhome has successfully established itself among the Swiss marketplaces. With a comprehensively integrated full-funnel campaign, we were able to grow significantly in 2025 and consolidate our positioning. Planning and implementation were 100% in Switzerland.

Client: newhome
Contractor: Mediaschneider Zürich, Jung von Matt, blish

Oswald - The Secret of Empty Plates.

How do you refresh and differentiate a traditional brand? By staging the nothingness. «Das Geheimnis leerer Teller» (The Secret of Empty Plates) led the target group through a cross-media storytelling to the realization that Oswald refines every meal and is a premium provider for cooking families.

Client: Oswald Nahrungsmittel GmbH
Contractor: TBWA\Zürich

Ovo Share a Smile

Ovo «Share a Smile» increased the awareness of Ovo Time around a digital sampling campaign and generated 148,000 personalized greetings with product samples thanks to the combination of activating TV Replay Ad formats, digital paid media channels and Owned Channels.

Client: Wander AG
Contractor: SiR MaRY MEDIA, focus dialog gmbh

Sale di Mare - La dolce vita, Unfiltered.

In 2025, Birra Moretti is launching Sale di Mare, an unfiltered beer in Switzerland – refined with a pinch of Italian sea salt. The integrated campaign of TV, Digital, OOH, Sampling and Events is not only intended to increase awareness and differentiation, but also to make Italianità tangible.

Client: Heineken Switzerland
Contractor: dentsu Switzerland, Birra Moretti global team, Havas Dublin, HOFMARSCHALL

Stimorol DJ App

Stimorol DJ-App connects music and activation among the young target group: users create music, Nickless produces the winning track. Accompanied by TV, Online, Social, DOOH and POS content.

Client: Perfetti Van Melle Europe GmbH, Stimorol
Contractor: Ogilvy Schweiz

SWISS Schöggeli: From Heaven to the Shelf.

The SWISS Schöggeli is the trademark of the leading Swiss airline and the most exclusive Schöggeli in the world: if you don't have a boarding pass, you don't get chocolate. Our idea turns a service element into a cross-media discussed cultural phenomenon and SWISS into a national conversation.

Client: Swiss International Air Lines AG und Migros Supermarkt AG
Contractor: thjnk Zürich AG und Mindshare AG

THE GREAT MCDONALD’S REBRAND

When you hear McDonald's, what do you think of? Exactly, Chicken! For the versatile but still too unnoticed by the fans Chicken Range, the largest burger restaurant in the world was made into the «Place for Chicken Lovers». From the rebrand of the restaurants to the campaign. No Beef, no logo, but with a lot of clucking.

Client: McDonald’s Switzerland AG
Contractor: TBWA\Zürich

The Hyundai INSTER Challenge

With the Hyundai INSTER Challenge, a new, small electric car became a national, community-driven activation. Cross-medially networked, interactively implemented and made tangible in real life, the campaign proved: young people want mobility if they are allowed to have a say.

Client: Astara Switzerland
Contractor: Inhalt und Form Creative Agency

He Who Seeks, Finds.

The Federal Office for Customs and Border Security is launching a national recruitment campaign. New employees are being sought in all language regions of Switzerland. With targeted geotargeting and a versatile media mix, the different target groups are addressed regionally and seasonally.

Client: Bundesamt für Zoll und Grenzsicherheit BAZG
Contractor: Biggie Switzerland AG

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