Goldbach Crossmedia Award 2026

Goldbach Crossmedia Award 2026

Crossmedia communication is indispensable these days in order to reach the right target group in the right place at the right time. What counts here is not the number of networked media, but their most sensible and effective combination.

For 22 years now, the Goldbach Crossmedia Award has been promoting crossmedia communication in the Swiss media and advertising industry. The Award recognizes outstanding crossmedia campaigns that are most convincing due to their intelligent networking as well as media-appropriate and target group-oriented implementation.

New this year! The Goldbach Crossmedia Award is once again part of the Creative Ranking by m&k – a strong signal for the importance of crossmedia communication in the Swiss advertising and creative industry.

5 Reasons Why

The Goldbach Crossmedia Award is presented at the Award Night of «Best of Swiss Web». But why should you submit your campaign?

The expert jury includes professionals from renowned creative and media agencies, as well as advertisers. You have the opportunity for your campaign to be reviewed and evaluated by key industry players.

The «Best of Swiss Web Award» with around 1000 guests is one of the most important events in the Swiss web and communications industry. As the winner of the Goldbach Crossmedia Award, you will receive the award in front of this large audience at the Award Night of «Best of Swiss Web». Numerous industry experts are present, which means that you and your work can benefit from a large Reach.

The Goldbach Crossmedia Award offers you an optimal platform to increase your own media presence and attract the attention of potential customers. Many media outlets report on the Award ceremony and especially on the winners. Even the shortlist nomination is communicated in the trade press of the advertising industry.

Prove to yourself and your team that your work can keep up with the most successful crossmedia campaigns of the year. Look forward to the Award ceremony together and, as the winning team, let the corks pop together.

So go ahead and submit your campaign by the deadline of January 23, 2026!

Shortlist 2026

Out of the 30 submitted cases, 9 cases made it to the shortlist.

100 Years of Migros

For its 100th anniversary, Migros became «Merci». A national anniversary campaign that thanked the whole of Switzerland and showed appreciation through media, experiences and promotions. Across several channels, it proves that saying thank you pays off - emotionally, socially, economically.

Client: Migros Supermarkt AG
Contractor: Wirz Group AG, ESE Agency, Teil.ch GmbH, tit-pit GmbH, JEFF Zürich AG, Suki GmbH, Mutabor Design GmbH, Apps with Love AG, dentsu Switzerland AG

AXA - Keep on Kicking

In 2025, Switzerland was in soccer fever. As part of the UEFA Women’s EURO, we strengthened women's soccer and our brand with the «Keep on Kicking» campaign, using cross-media networking via TV, social media and live events. Result: 98% Reach, 58% Ad Recall and 160% Conversion Uplift.

Client: AXA
Contractor: Publicis, Mindshare AG

Brack Super League - Unboxing Football

The No. 2 in e-commerce is launching the Brack Super League not as a sponsorship, but as a holistic, cross-media marketing case. Along the 5Ps, real added value, creative activations & smart innovations are created – brand attractiveness, awareness, traffic & sales are rising to record levels.

Client: Brack.Alltron
Contractor: brinkertlück & Mediaschneider

The Most Swiss Duel of the Year

Switzerland loves debates... but without division. The classics McRaclette vs. McFondue was staged as the most Swiss duel of the year. Two camps and a culture were played out across all channels, always argumentative, always respectful and supported by the typically Swiss idea of consensus.

Client: McDonald’s Switzerland AG
Contractor: TBWASwitzerland

Du bisch mir wichtig - Heartfelt Song About Sibling Love

Our awareness campaign is designed to show how important siblings of children with rare diseases are. The focus of this campaign is on three siblings, 9 and 11 years old, and two affected children, 6 and 11 years old. Du bisch mir wichtig (You are important to me) shows what love can do.

Client: Förderverein für Kinder mit seltenen Krankheiten
Contractor: Manuela Stier

The Game of Your Life

«Das Spiel deines Lebens» (The Game of Your Life) unmasks the illusion of control in traffic through radical edutainment. A cross-media game show mechanic transforms dry prevention into exciting entertainment. With success: +21.7% Brand Lift and +7.3% more conversations about dangerous situations on the bike.

Client: Fonds für Verkehrssicherheit
Contractor: Family AG

For Fans of Switzerland - UEFA Women’s EURO 2025

With «For Fans of Switzerland», Switzerland Tourism orchestrated the largest campaign in decades for the home European Championship. 1.6 billion contacts in 29 countries transformed soccer fans into fans of Switzerland. A cross-media masterpiece of PR, (D)OOH, TV, Ambassadors, Print and Social Media.

Client: Schweiz Tourismus
Contractor: Wirz Group, Shining Film, Pumpkin Film, Midpoint Film, Colin Frei Photo, Dominik Baur Photo

SWISS Schöggeli: From Heaven to the Shelf.

The SWISS Schöggeli is the trademark of the leading Swiss airline and the most exclusive Schöggeli in the world: if you don't have a boarding pass, you don't get chocolate. Our idea turns a service element into a cross-media discussed cultural phenomenon and SWISS into a national conversation.

Client: Swiss International Air Lines AG and Migros Supermarkt AG
Contractor: thjnk Zürich AG, Mindshare AG, FILMCREW GmbH

THE GREAT MCDONALD’S REBRAND

When you hear McDonald's, what do you think of? Exactly, Chicken! For the versatile but still too unnoticed by the fans Chicken Range, the largest burger restaurant in the world was made into the «Place for Chicken Lovers». From the rebrand of the restaurants to the campaign. No Beef, no logo, but with a lot of clucking.

Client: McDonald’s Switzerland AG
Contractor: TBWASwitzerland

The Jury

All submitted entries will be judged by an independent expert jury consisting of experts from creative and media agencies as well as advertisers. The 16-member jury, headed by Marco Taborelli, includes the following experts:

Marco Taborelli
Jury President

Alexandra Vatansever
Kreisvier

Carolin Schumacher
WPP Media

Caspar Heuss
Wirz Group

Dominique Magnusson
Jung von Matt LIMMAT

Gordon Nemitz
thjnk Zürich

Josephine Chamoulaud
Smile Direct

Katharina Günther
SiR MaRY AG

Lara Jelinski
dentsu Media CH & AT

Marco Greco
Ochsner Sport

Mareike Hofer
Family

Nannette Passberg
Omnicom Media Group Schweiz

Philipp Skrabal
Farner

Reto Kaspar
Hornbach

Sacha Moser
Foundry Group AG

Selina Bucher
Webrepublic

Swen Morath
INGO Zürich

About the Award

For 22 years now, the Goldbach Crossmedia Award has been promoting crossmedia communication in the Swiss media and advertising industry. The Award recognizes outstanding crossmedia campaigns that are most convincing due to their intelligent networking as well as media-appropriate and target group-oriented implementation. Since 2018, the Goldbach Crossmedia Award has been presented at the Award Night of «Best of Swiss Web».

Crossmedia is the networking of a communication idea across various media and target persons, which leads to a more in-depth, interactive experience of a brand or offer and creates added value.

Explanations:

  • It is not the number of networked media that is decisive, but their most sensible and effective networking.
  • Whether Online or offline media is not decisive, but whether the symbiosis works
  • Cross-media is not determined by the size of the budget, but by optimal networking in terms of time and location.

In addition to Gold, Silver and Bronze awards are presented.

In addition to the main awards, the Audience Award is presented to give the public the opportunity to help determine the best crossmedia campaign.

The Crossmedia Award recognizes campaigns that are most convincing due to their innovative and intelligent networking as well as media-appropriate implementation. The following criteria are applied when evaluating the submitted works:

  • Creative Core Idea
  • Strategy of cross-media deployment, intelligent networking, and target-oriented media usage
  • Innovation through the use of new media, formats, technologies
  • Creative implementation as well as media- and target group-appropriate staging and brand language
  • Quantitative and qualitative evidence of success, as well as the effectiveness of the entire campaign
  • Overall Impression

The jury consists of specialists from creative and media agencies, as well as corporate advertisers. The members were selected by the jury president and the organizer.

The judging takes place behind closed doors. All submitted works that were published within the admission period and comply with the submission conditions will be evaluated. Fictitious and questionable cases will not be considered.

The judging process is divided into an individual preliminary judging and a joint main judging. The jury president does not have voting rights.

All campaigns conceived and developed in Switzerland and implemented in 2025 are eligible. For international campaigns, results relating to the Swiss market must be demonstrated.

REGISTRATION

Registration and campaign submission are done Online.

SUBMISSION

The registration must be properly completed and submitted by the registration deadline (January 23, 2026). The following information is relevant for a proper assessment by the jury:

  • Initial Situation/Task
  • Target groups and campaign goals
  • Strategy and Concept of Networking (Model)
  • Creation/Implementation
  • Quantitative and qualitative evidence of success, as well as the effectiveness of the entire campaign
  • Advertising material used

The submission of a case film is not mandatory, but advantageous.

The participation fee for the Goldbach Crossmedia Award is CHF 1’100.00 + 8.1 % VAT. This includes two tickets for the Best of Swiss Web Award Night worth CHF 290.00 each. Best of Swiss Web GmbH will invoice the fee after the submission deadline. All information on the participation fees can be found here.

Are you submitting as a certified NPO?
Goldbach grants all certified non-profit organizations a discount of CHF 550.00 on the submission fees (CHF 550.00 instead of 1’100.00). In order to benefit from the discount, you must have the ZEWO seal of approval and note this accordingly in the submission tool (“Submission as a certified NPO”).

The winners can personally accept their Awards on April 16, 2026 at the Award Night of Best of Swiss Web in THE HALL in Dübendorf

All information must be completed bindingly for participation in the competition. All costs for the realization of a submitted project are to be borne by the participating party.

The participating party grants the organizer all rights (trademark, copyright, design and other protected intellectual property rights as well as unprotected rights) necessary for the duration and implementation of the competition non-exclusively, non-transferable and free of charge.

The participating party guarantees that the submitted project is free from third-party rights and that it has acquired all necessary third-party rights (copyright and other intellectual property rights). It is solely the responsibility of the participating party to comply with all applicable legal norms in the description and in connection with its project. It further guarantees that all information and statements in the submitted project are truthful. The organizer is therefore not responsible for the technically, formally, and content-wise correct reproduction or recognizability of a project; in particular, incorrect, illegible, or incomplete information in the presentation of projects does not fall within the organizer’s area of responsibility.

In the event of a breach of the conditions of participation, the participating party may be excluded from the competition, and any award may be reclaimed and revoked by the organizer. The participating party acknowledges that the jury’s decisions are binding. Legal recourse is excluded.

For all disputes arising in connection with participation in the «Goldbach Crossmedia Award 2026» competition and which are not subject to the exclusion of legal recourse agreed above, the courts in Zurich shall have jurisdiction. Swiss law is applicable.

Award Night 2025

The winners were honored on April 3, 2025, at the Best of Swiss Web Award Night at THE HALL in Dübendorf.

Here you will find all the highlights from the Goldbach Crossmedia Awards 2025 and the Best of Swiss Web Award Night.

Woman with phone to ear in front of laptop.

Still have questions about the Award?

We are happy to support you with any questions you may have about the Award

Clear up any uncertainties and get started: Goldbach’s cross-media team will be happy to assist you personally so that you can concentrate fully on your submission.

[email protected]
[email protected]