Audio Targeting

That’s exactly what we’re here for. The perfect strategy depends on many factors: your brand, your message, and the goals you want to achieve. Our experts will advise you personally and analyze with you which targeting mix best suits your project. Our goal is to find the most efficient and effective solution for you.

Not only that, we even recommend it! An intelligent combination of different methods is often the key to success. For example, you can combine the precision of data-driven targeting with the Reach of contextual targeting. Together, we can develop a tailor-made strategy that combines the strengths of the respective approaches and takes the impact of your campaign to a new level.

Yes, absolutely! The future of advertising is “cookieless,” and we have the right solutions for it. One of the most effective methods is contextual targeting. This involves placing your advertising in a thematically relevant environment. For example, your advertising for hiking boots appears directly next to an online article about the most beautiful mountain routes in Switzerland. This way, you reach an interested target group without having to rely on user data.

The protection of data is our top priority. We strictly adhere to all applicable data protection laws such as the GDPR and the Swiss DSG. Our processes are designed to ensure maximum transparency and security for users. We rely on data protection-compliant methods such as contextual Targeting and always use data responsibly to create trust and enable effective Advertising for you at the same time.

In simple terms, first-party data is information that we collect directly from our own high-quality network of websites and platforms. They are particularly valuable because they are based on real interactions with your potential customers and therefore guarantee the highest quality and relevance. Third-party data, on the other hand, is collected by external providers across various websites. At Goldbach, we rely on the precision and reliability of first-party data to make your campaigns as effective as possible.