Content campaigns

Creative, emotional, activating

We tell stories that have an impact – because we deliver them to the right people through the right channels.

At Goldbach Commercial Content, you get comprehensive content campaigns in the Goldbach universe, with CH Media Mind and other external partners beyond that. Together, we transform ideas into well-thought-out concepts and implement them across all media – storytelling precisely tailored to your needs.

  • Tailor-made concepts instead of copy-paste: We develop individual solutions that flexibly address the specific need of your brand. We don’t have a “way to go” – we adapt to find the best solution for you.

  • Full transparency and agility: Whether we completely take over the story and implementation or build on existing material, we work in full transparency with you and your agency. In addition, we are set up to be fast and agile, which gives you a great advantage, especially with short-term projects.

  • Measurable success: A campaign is successful when we have convinced you with our story and the jointly defined KPIs are fully achieved according to reports and/or Swiss Ad Impact.

We create content that works - data-drivencross-mediarelevant

The common thread of your success

Goldbach Commercial Content combines storytelling with measurable success. Are you looking for advertising content that will sustainably emotionalize your brand and stick with your customers for a long time?

Impact through perfect interaction

Reality often shows that media and content are planned separately. But the greatest impact lies in their perfect interplay. This is exactly where we come in – with a “best of both worlds” solution: Effective content marketing and cross-media strategies across all channels, seamlessly from a single source. This allows you to create measurable added value and a common thread that sustainably connects strategy and brand impact.

Your story, authentically across all channels

We act as your all-round service and accompany you from the initial idea through conception and implementation to final reporting. The heart of every campaign is a convincing story, which we play out in a targeted and authentic way across various channels, thus creating an optimal user journey.

The power of the ecosystem: Perfectly networked with Goldbach Commercial Content

The Goldbach Commercial Content department orchestrates the collective expertise and diverse opportunities of both internal units and leading external partners for you. You gain access to a seamlessly coordinated network that carries your campaign across the entire spectrum of the Swiss media market.

Advantage for you: You don’t have to worry about the complexity of different providers. You receive a complete solution from a single source, which guarantees a coherent message across all relevant touchpoints.

We bring your story to the place where it has the greatest impact.

Bundled know-how of internal experts for content creation and media strategy

We use the collective expertise of the internal Goldbach Units to ensure short distances and ideal coordination between content creation and media strategy. Content and media are not thought of separately, but as a unit. For you, this means maximum efficiency and impact.

Strong partnerships with external media companies for the best possible placement

We are selectively expanding this horizon through strong, strategic partnerships. Our external collaborations ensure you access to special environments and target groups: Through partners such as CH Media Mind, but also specialized influencer providers and niche platforms, we place your content in credible and high-reach environments.

Frequently asked questions about content conception and realization

What sets us apart from our competitors, such as Commercial Publishing, Brand Studios, etc.?2025-12-16T10:19:23+01:00

Goldbach Commercial Content offers an extensive portfolio of diverse content options across all media. In addition, there is the possibility of expanding created content, such as influencer content, to other media and thus creating an authentic story. The fact that Goldbach Commercial Content is not limited to a single publisher means that concepts can be flexibly adapted and optimised as required.

Can the created content be used for other publishers/media?2025-12-16T10:18:46+01:00

Depending on the content, some of it can be readily used for other publishers/media. In some cases, a buy-out is required, which is usually calculated as a certain percentage of the production costs.

Why should I book through you when I can go directly to the publisher/agent?2025-12-16T10:18:15+01:00

Overall, GCC creates well-thought-out creative concepts that are optimally tailored to each individual brand, campaign, goal, and target group – all from a single source – and thus offers a much more efficient, goal-oriented, and broad-based approach.

What is the difference between Goldbach Commercial Content and a creative/media agency?2025-12-16T10:17:50+01:00

While creative agencies provide the creative input and ideas, and media agencies define and book the media, Goldbach Commercial Content primarily acts as an intermediary for media and content opportunities. The content is created based on an idea and played out via the appropriate channels. If available, existing assets are incorporated into the campaign. This results in a comprehensive concept that can be optimised with the input of the media agency. Goldbach Commercial Content is an optimal extension to the creative and media agency. An overarching story is created from an idea, which comes from a single source, from realisation and optimisation to reporting.

What conditions will I receive?2025-12-16T10:17:29+01:00

Goldbach Commercial Content consists of the inventory of various media and publishers, all of whom have their own scope for action. As a result, overarching conditions cannot be specifically defined in that sense. Ultimately, the conditions depend on the booking volume and the integrated media.

Do bookings via Goldbach Commercial Content count towards the annual turnover of individual media?2025-12-16T10:17:01+01:00

Goldbach Commercial Content strives for a new approach with new possibilities in the area of content in connection with crossmedia and is therefore independent of classic media booking. Agreed targets and annual sales still only apply to bookings via the corresponding Goldbach Units.

Are you ready for the difference?

Let’s work together to emotionalize your brand and implement campaigns that really stick in the memory.

Those who never leave the safe harbor will not discover new worlds. Goldbach offers you the expert knowledge and the complete solution. All we need is your openness to new things.

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