Digital out-of-home advertising (DOOH) is extremely flexible: Content can be adapted to specific times of day or weather conditions. Short-term changes or additions (e.g., promotions) are possible. Targeted placement in defined geographic zones.
The costs vary depending on the location, duration, screen size, and frequency of the ad. Local displays are cheaper, while premium locations such as shopping streets are significantly more expensive.
DOOH stands for "Digital Out-of-Home" and refers to screens and displays that are used for advertising purposes in public spaces. These include locations such as shopping centres, busy streets and airports.
Yes, especially for local businesses! Billboards are a cost-effective way to gain targeted regional exposure. They are excellent for highlighting offers, openings, or events, and can have a direct impact on the local clientele.
The font size should be chosen so that the text is legible even from a greater distance (3 to 10 meters or more). As a rule of thumb, important messages or titles should be at least 10 cm high so that they stand out from afar. [...]
Success can be measured through several methods: QR codes: Direct tracking of interactions. Discount codes or special landing pages: Customers can take advantage of targeted promotions. Brand awareness: Measurable via surveys or social media. Individual market research: Tailored surveys on selected campaigns Combination with online advertising: Analyze the increase [...]
Posters are particularly effective for mobile target groups, such as commuters, travelers, or customers in shopping areas. They primarily appeal to people in a specific geographic area and are ideal for local, regional, or national campaigns.
Posters can be placed in public spaces, bus and tram stops, streets, parking garages, or in shopping centers. The exact selection depends on where your target group is located. Transportation hubs, downtown areas, and busy shopping streets are particularly popular. To the booking platform
Most campaigns run for one to four weeks, as this is sufficient to generate attention and anchor the message. For long-term goals or permanent Advertising, posters can also be placed for months, depending on the budget and strategy.
The costs for poster advertising depend on several factors – in particular, the Reach or number of contacts achieved, the location, the size of the poster, and the duration of the campaign. Highly frequented locations generate more contacts and are priced accordingly higher, while locally selected poster areas can [...]