The location depends on the target group: City centers: For high reach and brand awareness. Commuter zones: Train stations or bus stops reach working professionals. Shopping centers: Ideal for consumers with purchasing intent. Special zones: Near points of interest such as gyms or universities
Typical durations are one to four weeks, depending on the campaign's objective. Digital OOH Advertising allows for more flexible timeframes, such as daily or hourly placements.
Success can be measured using the following methods: QR codes: Direct tracking of interactions. Discount codes or special landing pages: Customers can specifically perceive promotions. Brand awareness: Measurable via surveys or social media. Individual market research: Tailored surveys on selected campaigns Combination with online advertising: Analyze the increase in [...]
Outdoor advertising is used by companies of all sizes:Large brands: For image campaigns or new products.Medium-sized companies: For local awareness and regional campaigns.Small businesses: To draw attention to offers, new openings or events.
Classic poster advertising: On streets, bus stops or buildings. Digital Out-of-Home (DOOH): Animated displays in high-traffic locations in cities, shopping centers, or airports. Transit advertising: On and in buses and trains
Out of Home Advertising (OOH) includes all Advertising formats that are placed outside of living spaces. This includes classic posters, digital poster areas, transit Advertising (e.g. on buses), Advertising at the POS, and at airports.