Goldbach Crossmedia Award 2026

Goldbach Crossmedia Award 2026

Crossmedia communication is indispensable these days in order to reach the right target group in the right place at the right time. What counts here is not the number of networked media, but their most sensible and effective combination.

For 22 years now, the Goldbach Crossmedia Award has been promoting crossmedia communication in the Swiss media and advertising industry. The Award recognizes outstanding crossmedia campaigns that are most convincing due to their intelligent networking as well as media-appropriate and target group-oriented implementation.

New this year! The Goldbach Crossmedia Award is once again part of the Creative Ranking by m&k – a strong signal for the importance of crossmedia communication in the Swiss advertising and creative industry.

5 Reasons Why

The Goldbach Crossmedia Award is presented at the Award Night of «Best of Swiss Web». But why should you submit your campaign?

The expert jury includes professionals from renowned creative and media agencies, as well as advertisers. You have the opportunity for your campaign to be reviewed and evaluated by key industry players.

The «Best of Swiss Web Award» with around 1000 guests is one of the most important events in the Swiss web and communications industry. As the winner of the Goldbach Crossmedia Award, you will receive the award in front of this large audience at the Award Night of «Best of Swiss Web». Numerous industry experts are present, which means that you and your work can benefit from a large Reach.

The Goldbach Crossmedia Award offers you an optimal platform to increase your own media presence and attract the attention of potential customers. Many media outlets report on the Award ceremony and especially on the winners. Even the shortlist nomination is communicated in the trade press of the advertising industry.

Prove to yourself and your team that your work can keep up with the most successful crossmedia campaigns of the year. Look forward to the Award ceremony together and, as the winning team, let the corks pop together.

So go ahead and submit your campaign by the deadline of January 23, 2026!

Submission completed

The submission phase for the Goldbach Crossmedia Award 2026 is complete!
We were looking for campaigns that inspire with creative ideas and achieve a unique impact across various media channels. All campaigns will now be evaluated by an independent jury consisting of experts from creative and media agencies, as well as advertisers on the corporate side.

The shortlist will be announced on March 5, 2026.

The winners will be announced on April 16, 2026 at the Award Night of Best of Swiss Web in THE HALL in Dübendorf.

The Jury

All submitted entries will be judged by an independent expert jury consisting of experts from creative and media agencies as well as advertisers. The 16-member jury, headed by Marco Taborelli, includes the following experts:

Marco Taborelli
Jury President

Alexandra Vatansever
Kreisvier

Carolin Schumacher
WPP Media

Caspar Heuss
Wirz Group

Dominique Magnusson
Jung von Matt LIMMAT

Gordon Nemitz
thjnk Zürich

Josephine Chamoulaud
Smile Direct

Katharina Günther
SiR MaRY AG

Lara Jelinski
dentsu Media CH & AT

Marco Greco
Ochsner Sport

Mareike Hofer
Family

Nannette Passberg
Omnicom Media Group Schweiz

Philipp Skrabal
Farner

Reto Kaspar
Hornbach

Sacha Moser
Foundry Group AG

Selina Bucher
Webrepublic

Swen Morath
INGO Zürich

Winners 2025

19 campaigns were submitted for the Goldbach Crossmedia Award 2025. 9 of them made it to the shortlist. Arosa Tourismus in cooperation with Yoveo (Team Farmer) was finally able to convince with the first crowd-generated AI campaign in Switzerland.

Arosa makes dreams come true.

Arosa's 2024 winter campaign was Switzerland's first crowd-generated AI campaign. Dreams of perfect mountain vacations could be formulated, visualized with AI, and published on a wide variety of channels. More than 43,000 mountain dream creations and 4.3 million impressions underscored its success.

Client: Arosa Tourismus
Contractor: Yoveo (Team Farner)

Advertising so-so, interest good.

Bank Cler advertised nationwide for the most boring product in the most conservative industry with a campaign that humorously combined maximum product proximity and entertainment value. Implemented differently for each channel, conceptually and formally integrated. With an effect that proves: Courageous Advertising pays off.

Client: Bank Cler AG
Contractor: Neu Creative Agency

Migros as Playmobil

Migros was able to inspire Playmobil to create limited sets of various Migros departments, promoted this with a cross-media campaign, and thus realized a highly successful collection promotion that will be present in Swiss households for years to come.

Client: Migros Supermarkt AG
Contractor: Wirz Group

LXmas for you

LXmas For You – Because tiny things matter: With emotional messages, charity engagements and unique experiences, SWISS celebrated the magic of small gestures. The campaign connected people worldwide, created unforgettable moments and underlined how meaningful small deeds can be.

Client: SWISS
Contractor: MSM.digital, TAMINO Productions GmbH

Interview with the winners
Congratulations to the winners of the Goldbach Crossmedia Award 2025! We asked the winners from Team Arosa Tourismus and the agency Yoveo (Team Farner) about their stumbling blocks, most beautiful moments and learnings.

Shortlist

Alinghi Red Bull Racing

Alinghi Red Bull Racing Campaign 2024
Client: Red Bull AG
Agency: phd Schweiz AG

Campaign for apprenticeships

The Apprenticeship Campaign for Gen Z
Client: login Berufsbildung AG
Agency: Webrepublic AG

The most beautiful job perspective in the world

The Most Beautiful Job Prospect in the World
Client: SBB
Agency: Farner | Team Farner

A tick better. A tick greener.

A tick better. A tick greener.
Client: SBB
Agency: Contexta AG, HAVAS Switzerland

Micasa - A space full of possibilities

Room Full of Possibilities
Client: Migros Fachmarkt AG – micasa
Agency: INGO Zürich / Ogilvy Switzerland

Ready for the third date

Ready! for Sex
Client: Federal Office of Public Health
Agency: Rod Kommunikation AG

About the Award

For 22 years now, the Goldbach Crossmedia Award has been promoting crossmedia communication in the Swiss media and advertising industry. The Award recognizes outstanding crossmedia campaigns that are most convincing due to their intelligent networking as well as media-appropriate and target group-oriented implementation. Since 2018, the Goldbach Crossmedia Award has been presented at the Award Night of «Best of Swiss Web».

Crossmedia is the networking of a communication idea across various media and target persons, which leads to a more in-depth, interactive experience of a brand or offer and creates added value.

Explanations:

  • It is not the number of networked media that is decisive, but their most sensible and effective networking.
  • Whether Online or offline media is not decisive, but whether the symbiosis works
  • Cross-media is not determined by the size of the budget, but by optimal networking in terms of time and location.

In addition to Gold, Silver and Bronze awards are presented.

In addition to the main prizes, the Audience Award is presented, to give the public the opportunity to co-determine the best cross-media campaign.

The Crossmedia Award recognizes campaigns that are most convincing due to their innovative and intelligent networking as well as media-appropriate implementation. The following criteria are applied when evaluating the submitted works:

  • Creative Core Idea
  • Strategy of cross-media deployment, intelligent networking, and target-oriented media usage
  • Innovation through the use of new media, formats, technologies
  • Creative implementation as well as media- and target group-appropriate staging and brand language
  • Quantitative and qualitative evidence of success, as well as the effectiveness of the entire campaign
  • Overall Impression

The jury is composed of specialists from creative and media agencies as well as advertisers on the corporate side. The members were selected by the jury president and the organizer.

The judging takes place behind closed doors. All submitted works that were published within the admission period and comply with the submission conditions will be evaluated. Fictitious and questionable cases will not be considered.

The judging process is divided into an individual preliminary judging and a joint main judging. The jury president does not have voting rights.

All campaigns conceived and developed in Switzerland and implemented in 2025 are eligible. For international campaigns, results relating to the Swiss market must be demonstrated.

REGISTRATION

Registration and campaign submission are done Online.

SUBMISSION

The registration must be properly completed and submitted by the registration deadline (January 23, 2026). The following information is relevant for a proper assessment by the jury:

  • Initial Situation/Task
  • Target groups and campaign goals
  • Strategy and Concept of Networking (Model)
  • Creation/Implementation
  • Quantitative and qualitative evidence of success, as well as the effectiveness of the entire campaign
  • Advertising material used

The submission of a case film is not mandatory, but advantageous.

The participation fee for the Goldbach Crossmedia Award is CHF 1’100.00 + 8.1 % VAT. This includes two tickets for the Best of Swiss Web Award Night worth CHF 290.00 each. Best of Swiss Web GmbH will invoice the fee after the submission deadline. All information on the participation fees can be found here.

Are you submitting as a certified NPO?
Goldbach grants all certified non-profit organizations a discount of CHF 550.00 on the submission fees (CHF 550.00 instead of 1’100.00). In order to benefit from the discount, you must have the ZEWO seal of approval and note this accordingly in the submission tool (“Submission as a certified NPO”).

The winners can personally accept their Awards on April 16, 2026 at the Award Night of Best of Swiss Web in THE HALL in Dübendorf

All information must be completed bindingly for participation in the competition. All costs for the realization of a submitted project are to be borne by the participating party.

The participating party grants the organizer all rights (trademark, copyright, design and other protected intellectual property rights as well as unprotected rights) necessary for the duration and implementation of the competition non-exclusively, non-transferable and free of charge.

The participating party guarantees that the submitted project is free from third-party rights and that it has acquired all necessary third-party rights (copyright and other intellectual property rights). It is solely the responsibility of the participating party to comply with all applicable legal norms in the description and in connection with its project. It further guarantees that all information and statements in the submitted project are truthful. The organizer is therefore not responsible for the technically, formally, and content-wise correct reproduction or recognizability of a project; in particular, incorrect, illegible, or incomplete information in the presentation of projects does not fall within the organizer’s area of responsibility.

In the event of a breach of the conditions of participation, the participating party may be excluded from the competition, and any award may be reclaimed and revoked by the organizer. The participating party acknowledges that the jury’s decisions are binding. Legal recourse is excluded.

For all disputes arising in connection with participation in the «Goldbach Crossmedia Award 2026» competition and which are not subject to the exclusion of legal recourse agreed above, the courts in Zurich shall have jurisdiction. Swiss law is applicable.

Award Night 2025

The winners were announced on April 3, 2025 at the Award Night of Best of Swiss Web in THE HALL in Dübendorf.

Here you can find all the impressions of the Goldbach Crossmedia Award 2025 and the Best of Swiss Web Award Night.

Woman with phone to ear in front of laptop.

Still have questions about the Award?

We are happy to support you with any questions you may have about the Award

Clear up any uncertainties and get started: Goldbach’s cross-media team will be happy to assist you personally so that you can concentrate fully on your submission.

[email protected]
[email protected]