For the sixth time, Goldbach conducted its annual DACH study on the use and distribution of Connected TV. The evaluation revealed that Connected TV continues to enjoy very high awareness in all advertising-relevant target groups and the additional functions are used by two-thirds of those surveyed. Advertising perception on [...]
With the new cooperation between Swiss Radioworld and the British start-up Audiomob, advertisers in Switzerland have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time. The In-Game Digital Audio Advertising takes place without interrupting the game. Zurich, March 13, 2023 – Radio [...]
Swiss Radioworld and CH Media, in cooperation with the Association of Swiss Private Radios (VSP) and Radios Régionales Romandes (RRR), are launching a communication campaign to make the advantages of Radio advertising as an attractive sales promotion tool more present in the Swiss advertising market. Küsnacht, September 26, 2024 [...]
SMG Swiss Marketplace Group AG has recently started using Goldbach's own Data management platform (DMP) “Farcaster” for optimized Data processing and use. The Goldbach Group, and in particular Goldbach Audience (Switzerland), has been successfully using its DMP “Farcaster” for years to define intelligent and multidimensional target groups and is [...]
Together with the Swiss technology companies Decentriq and Matto-Group, Goldbach is implementing one of the first Data onboarding solutions in Switzerland. This enables advertisers to efficiently access relevant target groups in compliance with data protection regulations without the use of cookies. Zurich, September 1, 2022 – As one of [...]
In autumn 2021, Goldbach Media and the Swiss Interest Group for Electronic Media (IGEM) conducted a study in cooperation with WEMF AG für Werbemedienforschung on the media usage of marketing and media professionals (Ad People) compared to the general population. Over 650 people took part in the Online survey. [...]
What do you think, do people from the marketing and media industry, so-called Ad People (to which the author of this article also belongs), have a different media usage behavior than the rest of the Swiss population? If so, do Ad People therefore misjudge general usage behavior? We wanted [...]
