The national Audio Advertising intermediary Goldbach Audio (formerly Swiss Radioworld) includes the podcast offering from Seven.One in its own portfolio and becomes the exclusive marketer in Switzerland. At the same time, the pre-roll inventory is offered at a more favorable CPM.

Küsnacht, December 10, 2024 – The Audio Advertising intermediary Goldbach Audio is expanding its Advertising inventory with immediate effect to include the podcasts from Seven.One’s marketing portfolio. These include over 50 well-known German Formats such as Die Nervigen, AHA! 10 Minuten Alltagswissen, 1000 erste Dates and Bohndesliga. These will thus become part of Goldbach Audio’s podcast network.

With this exclusive marketing mandate for Switzerland, Goldbach Audio strengthens its position in the Digital Audio Advertising sector. The podcast network thus achieves over 35 million Ad Impressions per month, covering 74% of German-speaking Switzerland and 24% of Western Switzerland. Offered Formats are pre-rolls and selected host reads. Bookings are possible both in the traditional way and programmatically.

Expansion of offering with price adjustment In addition to the expansion of the offering, there will also be a price reduction for the pre-roll inventory of Goldbach Audio’s podcast network – a strategic step in line with market conditions in Switzerland. This aims to enable Advertising in the podcast environment at better conditions immediately. Steve Krebser, Head of Digital Audio at Goldbach Audio, comments: “With the integration of the podcasts from the Seven.One portfolio, we are expanding our offering to include some of the highest-reach and most popular Formats in the German-speaking region. At the same time, thanks to the optimized price structure, we are making podcast Advertising even more attractive for our customers.”