Goldbach Articles
Goldbach Group AG sells its German subsidiary eisbach.media GmbH to Bauer Media Group.
The marketer is bundling its moving image marketing and focusing on a Total Video strategy.
After a long absence, the traditional brand Granini returned to TV with the "sooo goodini" campaign. We measured the impact of the campaign.
Communications expert David Schärer succeeds Marco Taborelli, who significantly shaped the industry-recognized Award as Jury President for 18 years.
From September 17 to 29, 2026, Poster Safari will once again transform public spaces into a gallery for contemporary poster design as part of Zurich Design Weeks.
Swiss Radioworld, the specialist for Radio and Digital Audio advertising, will operate under the name Goldbach Audio from September 1, 2026.
On August 26, 2026, Goldbach Audio’s Radio Night took place at Carlton Zurich.
The launch of Zakee's Kebab in Swiss retail was effectively supported through a targeted combination of Online and offline measures.
With Swiss Ad Impact, Goldbach examines not only Reach but also impact. The meta-analysis provides interesting insights into the Swiss market.
Goldbach makes convergent video measurement usable with new product TV+
Expensive? Outdated? Not at all! Discover the true strengths of TV advertising on TV-IS.CH.
At the Goldbach CTV Event, around 80 guests learned about the latest Connected TV insights.
How do you communicate a complex topic quickly and convincingly? SABAG, together with Goldbach, demonstrates how a tailored content strategy works.
Goldbach is expanding its offering in the French-language TV market: Starting August 4, 2026, Goldbach will market the TF1 Séries-Films channel in Switzerland.
Starting August 4, Goldbach will take over the marketing of the TF1 Séries-Films channel in the Swiss market.
At the exclusive Business Lunch hosted by Goldbach Media and Groupe M6 in Lausanne, the focus was on current consumer trends, media usage and new opportunities for brands.
The 2025 CSR Report demonstrates how we have further expanded our environmental responsibility and strengthened clear governance structures.
Goldbach is the first market partner to have its TV-like Online Video inventory measured within Mediapulse's TV measurement infrastructure. The project team explains why Goldbach is leading the way.
On the occasion of Feldschlösschen's 150th anniversary, Lukas Basista, Head of Media at Feldschlösschen, answers some questions about what Advertising means for Feldschlösschen.
Steve Krebser from Goldbach Audio explains why the credibility of local audio publishers directly enhances your brand's reputation.
Under certain circumstances, Goldbach offers a 100% performance guarantee on paid AND on negotiated, unpaid TV volume. Gabriel Blume explains what this is all about.
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