Digital Out of Home Advertising

Flexible, Dynamic, Precise

DOOH poster site in front of Zurich main station with many pedestrians.

Targeted Advertising with DOOH throughout Switzerland

Digital Out of Home (DOOH) is on the rise and becoming increasingly popular in Switzerland. As a pioneer in this field, we are driving the further development of digital Out of Home advertising solutions so that we can offer you the best digital advertising space for your DOOH campaign.

We also offer programmatic solutions. This allows your campaign to be planned according to locations, variable data and other specific criteria.

  • Flexibility: Content can be changed and adapted in real time (e.g. depending on the weather or time of day).

  • Dynamic content: Moving images and animations ensure increased attention.

  • High visibility: Illuminated displays are clearly visible even in poor lighting conditions.

  • Targeted approach: Advertising can be placed in specific locations or at specific times.

  • More environmentally friendly: No printing or material consumption, as everything is done digitally.

  • Variety of locations: Available in shopping centers, on streets and at airports.

Find the right network for your DOOH Advertising campaign

Our offering includes advertising space at top locations in major Swiss cities and the corresponding conurbation. This includes Geneva Airport, EuroAirport Basel and the SWISS Lounges at Zurich Airport. The Switzerland-wide advertising space in shopping centers or at Coop petrol stations is also highly effective.

  • Roadside

  • Retail

  • Airport

  • Connect

Prices and Conditions

Know what’s available, what it costs and what it means. Get a first impression.

Technical specifications

Technical specifications for analog and digital poster advertising. Find all the information on goldbachneo.com

Production

The production depends on the type of posters you are planning. Mega posters, classic posters or digital Advertising have different requirements.

Out-of-Home booking platform

Bring your brand out big: Discover the best locations for your Advertising campaign on plakat.ch.

Frequently asked questions about DOOH Advertising

What is DOOH or digital out-of-home advertising?2025-12-16T10:08:27+01:00

DOOH stands for “Digital Out-of-Home” and refers to screens and displays that are used for advertising purposes in public spaces. These include locations such as shopping centres, busy streets and airports.

How much does DOOH Advertising cost?2025-12-16T10:07:57+01:00

The costs vary depending on the location, duration, screen size, and frequency of the ad. Local displays are cheaper, while premium locations such as shopping streets are significantly more expensive.

How flexible is digital out-of-home advertising?2025-12-16T10:07:30+01:00

Digital out-of-home advertising (DOOH) is extremely flexible:

  • Content can be adapted to specific times of day or weather conditions.
  • Short-term changes or additions (e.g., promotions) are possible.
  • Targeted placement in defined geographic zones.
Who benefits from DOOH Advertising?2025-12-16T10:06:55+01:00
  • Large brands: For image campaigns or new products.
  • Regional companies: Reach local target groups.
  • Event organizers: To promote events in specific areas.
How can the success of digital out-of-home advertising be measured?2025-12-16T10:06:32+01:00
  • QR codes: Direct tracking of interactions.
  • Discount codes or special landing pages: Customers can take advantage of targeted promotions.
  • Brand awareness: Measurable via surveys or social media.
  • Individual market research: Tailored surveys on selected campaigns
  • Combination with online advertising: Analyze the increase in website traffic during the campaign.
How much does DOOH content creation cost?2025-12-16T10:05:53+01:00

The production costs for videos or animations depend on the complexity. Simple animations start at a few hundred Swiss francs, while complex productions can cost several thousand Swiss francs.

Man with headset in front of the computer on the phone

For a successful Digital Out of Home Advertising campaign

We support you in planning your advertising campaign

If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.

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