Podcast Contextual Targeting

Podcast Contextual Targeting

Podcast Contextual Targeting enables us to place your message even more precisely in the appropriate environment. By using AI-supported speech processing, each podcast episode is automatically classified into IAB categories and keywords. For example, within a sports podcast, we can also reach the topic of Business & Finance if this episode specifically discusses finances.

Goldbach offers you a placement that harmonizes seamlessly with the spoken word. This increases the acceptance of your Advertising, as it is perceived by users not as disruptive, but as highly relevant added value. Rely on a modern form of Advertising and reach your Target group in a moment of highest concentration.

The following options are available:

  • Events & Attraction

  • Family & Relationships

  • Movies

  • Food & Drinks

  • Hobbies & Interests

  • Medical Health

  • News & Politics

  • Sports

  • Business & Finance

  • More on request

Radio stations and audio networks

At Goldbach, you can place your Advertising in over 40 radio stations or in audio networks such as the podcast network.

Ad Formats

With Goldbach’s audio Advertising formats, you can reach your Target group in moments when visual media doesn’t matter.

Spot delivery and specifications

All information regarding the delivery of your audio spot is available here – from technical requirements to deadlines and costs.

Woman with phone to ear in front of laptop.

For a successful audio campaign

We support you in planning your advertising campaign

If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.