Addressable TV Advertising on the Big Screen, reimagined With Addressable TV, we enable you to deliver Advertising on the big screen outside of the standard Advertising blocks in linear TV, without complex spot production. Thanks to diverse [...]
Connected TV Network CTV Advertising reaches, convinces and activates! Connected TV (CTV) is a term that refers to televisions that are connected to the Internet. These devices allow users to stream Video content from various sources, including [...]
Addressable TV (Switch in XXL) With Switch In XXL in Goldbach Addressable TV, you can bring your Display Ads to the Big Screen. With Addressable TV, the Reach of classic linear TV is combined with the possibilities of digital targeting. Through precise targeting, the creative Display Ads [...]
Connected TV (Video Instream) With Connected TV (Video Instream), you can reach your target group directly on the big screen in streaming apps and Smart TV environments. This allows you to combine the emotional impact of classic TV advertising with the advantages of digital targeting and achieve additional [...]
The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]
Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively. Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment [...]
In January 2024, the advertising marketer Goldbach conducted the DACH-wide study on Advanced TV for the seventh time. In addition to the consistently high awareness and use of Connected TV (CTV), the increasing advertising perception and acceptance stood out, which makes the medium particularly attractive for advertisers. For the [...]
Connected, addressable, smart – these terms, combined with the abbreviation TV, all belong to the world of Advanced TV. This in turn describes nothing other than TV – the medium, not the abbreviation – connected to the Internet. In the following lines, you will learn what exactly Advanced TV [...]
For the sixth time, Goldbach conducted its annual DACH study on the use and distribution of Connected TV. The evaluation revealed that Connected TV continues to enjoy very high awareness in all advertising-relevant target groups and the additional functions are used by two-thirds of those surveyed. Advertising perception on [...]
