Archive: Studies
Expensive? Outdated? Not at all! Discover the true strengths of TV advertising on TV-IS.CH.
Why is Advertising in the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides compelling arguments.
Goldbach has conducted the Advanced TV Study for the eighth time. It shows that Advertising on Connected TV reaches, convinces, and activates.
The current Goldbach Media study shows, beyond the usage, perception, and acceptance of moving images, what constitutes the special T(S)V moment.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks for advertising impact.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.
The eighth implementation of the study on the usage data of various video sites shows why the Goldbach Video Network is an extremely effective advertising channel.
With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance reporting.
Replay Ads were launched in 2022 as a global first in the Swiss TV industry and have recently become part of the established tv measurement.