Dynamic Ad Insertion, or DAI for short, makes it possible to replace the advertising block of live linear television shown in the TV stream with target group-specific advertising content (also known as ad stitching). The advertising that is played to the user of a web TV provider is personalized accordingly and thus differs from the conventional, classic TV advertising block.

DAI gives you the first opportunity to address target groups on linear TV via set-top boxes in A1 households. New TV channels that can be booked exclusively in Austria, such as TELE 5, HGTV, Warner TV Film, Warner TV Series, Warner TV Comedy, Deluxe Music and Euronews, guarantee a high-quality environment.