Our highlights at the DAI spots

Bayer is the first company to use Goldbach's Dynamic Ad Insertion solution

In media advertising for its OTC brands Supradyn®, Aspirin® and Bepanthen®, Bayer Austria is relying on a new, forward-looking solution from Goldbach to further increase its advertising impact. 

Goldbach Austria starts marketing Dynamic Ad Insertion

As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.

Goldbach Austria introduces new form of advertising for Advanced TV

We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.

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