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Sandra Callender ist neue Verkaufsleiterin TV & Advanced TV bei Goldbach Austria
Prominent new addition to Goldbach Austria: Sandra Callender, a TV marketing professional with many years of experience in media sales, is taking on the role of Sales Director TV & Advanced TV.
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Bayer is the first company to use Goldbach's Dynamic Ad Insertion solution
In media advertising for its OTC brands Supradyn®, Aspirin® and Bepanthen®, Bayer Austria is relying on a new, forward-looking solution from Goldbach to further increase its advertising impact.
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30.10.2023
Press
Smart TV
TV
Knowledge
Goldbach Austria starts marketing Dynamic Ad Insertion
As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.
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10.05.2023
Press
Smart TV
TV
Knowledge
Trends
Goldbach Austria introduces new form of advertising for Advanced TV
We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.