Marc, you are building up the Retail Media division at Goldbach, can you tell us more about it?
Exactly, our goal is to build a retail media network similar to our existing video and display network.
The offering is made up of three cornerstones: On-Site, Off-Site and InStore.

On-Site and InStore are essentially about placing advertising where customers are already in a ready-to-buy state - digitally on websites and apps or physically in stores (e.g. digital displays, vending machines, etc.).

The Off-Site area focuses on the use of retailers' first-party data. This information about the purchasing behavior and preferences of their customers enables highly precise targeting, which we can use not only to address users in our own network, but also via social media platforms or programmatic shopping channels.

Why is retail media advertising a great opportunity for retailers in Switzerland in particular?
Retail media gives retailers the opportunity to tap into new sources of income. In contrast to their core business, they can often achieve significantly higher margins through the professional marketing of their digital and physical advertising space and the use of their first-party customer data.

Advertising in this context reaches consumers directly in the "customer journey", i.e. precisely when they are searching for products or obtaining information about them. This significantly increases the likelihood of a direct purchase. Compared to the USA or other European countries, Switzerland is still in its infancy in this respect and has enormous growth potential.