The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Goldbach Audio (formerly Swiss Radioworld) and has been headed by Thomas Spiegel since mid-September 2024.

Küsnacht, 2024-11-07 – Goldbach Digital has been reorganised in order to better position Goldbach’s digital portfolio in the market and to align product development more closely with the needs of advertising companies and agencies. The new division will operate independently in the Swiss advertising market and will be established alongside Goldbach Media and Goldbach Neo as the third independent unit of the Goldbach Group.

In the future, customers will benefit from simplified processes and structures, and will be able to react even more quickly and comprehensively to current market challenges.

Thomas Spiegel has been managing the division as CEO Goldbach Digital since mid-September 2024. Spiegel joins from C Wire, an internationally active Zurich-based adtech start-up that he co-founded and managed as CEO. Prior to that, he was CEO Global Media and CEO of the Blick Group at Ringier. He joined Ringier from Dentsu. He previously worked for the agency network for around eight years in management positions in Switzerland, Austria and internationally.

Thomas Spiegel is looking forward to the new challenge: “I have perceived Goldbach as an innovative partner in the advertising market for many years, with a passionate team and the unconditional will to actively shape the Swiss market. I am therefore very pleased to be part of this story and to further develop Goldbach’s digital product portfolio together with this great team and our customers.”

Christoph Marty, CEO of Goldbach, adds: “Tom is an excellent fit for Goldbach and brings new perspectives to our discussions on the digitisation and further development of the areas he manages. I am delighted that Tom has chosen Goldbach.”