Archive: Interview

Goldbach is the first market partner to have its TV-like Online Video inventory measured within Mediapulse's TV measurement infrastructure. The project team explains why Goldbach is leading the way.

Steve Krebser from Swiss Radioworld explains why the credibility of local audio publishers directly enhances your brand's reputation.

Under certain circumstances, Goldbach offers a 100% performance guarantee on paid AND on negotiated, unpaid TV volume. Gabriel Blume explains what this is all about.

Janine Escribano from Swiss Radioworld explains why Radio advertising is a reliable, effective instrument with a high impact, even after the partial shutdown of FM.

OneDSP brings Swiss publishers together to achieve greater transparency, quality, and Data sovereignty in programmatic Advertising.

Tom Lou Krummenacher and Cian Via talk about content with impact, the content department at Goldbach, and why a social media post is sometimes not enough.

Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.

In an interview, Guido Trevisan, CMO of Goldbach Group AG, summarizes and provides insights into the new pricing models and the plans we have for Swiss Ad Impact.

Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.

Radio Advertising uses, for example, the weather conditions to convey Advertising messages that match the temporal or situational context.