Advanced TV study 2025: Connected TV advertising reaches, convinces and activates

The DACH study on Advanced TV by Goldbach is published for the 8th time. The results once again confirm the dominance of streaming and the increasing use of connected TV (CTV). Particularly noteworthy is the continued high acceptance and perception of advertising in this environment, which makes the medium particularly attractive for advertisers.

Our presentation variants can be ordered free of charge using the following form: