Advanced TV study 2025: Connected TV advertising reaches, convinces and activates
The DACH study on Advanced TV by Goldbach is published for the 8th time. The results once again confirm the dominance of streaming and the increasing use of connected TV (CTV). Particularly noteworthy is the continued high acceptance and perception of advertising in this environment, which makes the medium particularly attractive for advertisers.
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Recording of the presentation on the Advanced TV Study 2025 at DMEXCO
Connected TV (CTV) has long been more than just a trend and is an indispensable pillar in the total video mix. Our three DACH speakers, Murat Orhan, Philipp Pelz and Mario Neumann, demonstrated this at DMEXCO 2025 with their presentation on the 8th Advanced TV Study 2025.
In a compact 20 minutes, the recording provides in-depth insights into the results of the DACH-wide survey of 3,500 people. Find out why CTV advertising is not only perceived much more strongly, but also scores with high acceptance and measurable impact - right up to the impulse to buy. Take a look at the strategic opportunities this presents for advertisers.
Watch the recording of the DMEXCO presentation here:
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