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Bye bye cookies! How to get your advertising on the road to success without cookies

The browsers most commonly used by Swiss internet users, such as Safari and Firefox, already block third-party cookies by default. But what is the status quo?

Current facts about third-party cookies in Switzerland:

  • Browser usageMore than 47% of Swiss internet users use browsers such as Safari or Firefox, which no longer allow third-party cookies.
  • Google Chrome: With a market share of around 50% in Switzerland, Chrome is also planning to abolish third-party cookies - although a definitive date has not yet been set.
  • Impact on advertisers: Without third-party cookies, targeted advertising as we know it today will become increasingly difficult.
  • Data protection requirementsStricter data protection laws and user expectations are increasing the pressure on the advertising industry to find alternative and data protection-compliant approaches.

The change has begun - it is high time to deal with the cookieless future.

OneID - The responsible advertising ID for Switzerland 

OneID enables the targeted addressing of over 3 million users on high-quality advertising inventory from leading premium publishers in Switzerland, without overlaps. It always ensures that modern data protection standards are adhered to and that users retain full control over their data.

More information about OneID

GOLDBACH ONLINE TARGETING IS NOW WEMF CERTIFIED

In order to guarantee our customers the greatest possible transparency with regard to the quality of the targeting for their online campaigns, we had our prediction models certified by the WEMF.

As part of the Better Prediction Initiative (BPI), we conducted the Prediction Accuracy Check (PAC) together with WEMF. 

Click on this link to find out all about the results of the PAC, about the certificate and what advantages it offers for your online campaign.

To the WEMF PAC certificate
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