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New data for more precision in advertising playout
Effective immediately, the demand-side platform Splicky offers advertisers even more dynamic and precise advertising playout.
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“There’s no real relationship to the customer if you rely on third-party cookies”
Since fall 2022, Goldbach has been offering cookie-free targeting solutions in cooperation with tech company Decentriq. We asked the experts on both sides a few questions on the topic.
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Data onboarding - Everything you need to know about the cookie alternative
New targeting solutions have been the subject of lively discussion, and not just since the debate surrounding the abolition of third-party cookies. Data onboarding is seen as a promising alternative.
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OneID: New digital advertising technology initiative – from Switzerland, for Switzerland
The Swiss publishing houses and their marketers audienzz, CH Media, Goldbach and Ringier Advertising introduced a joint future-oriented ID solution for digital advertising in Switzerland.
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Goldbach validates first-party data using panel data from intervista AG
Tested and found to be good: The advertising marketer Goldbach subjected its online targeting offering to a validation in May.
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SMG uses Goldbach's data management platform
SMG Swiss Marketplace Group AG recently started using Goldbach's proprietary data management platform (DMP) "Farcaster" for optimized data processing and use.