Current articles on the topic of data

Are you interested in data? Stay up to date with our articles on the subject of data.

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New data for more precision in advertising playout

Effective immediately, the demand-side platform Splicky offers advertisers even more dynamic and precise advertising playout.

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“There’s no real relationship to the customer if you rely on third-party cookies”

Since fall 2022, Goldbach has been offering cookie-free targeting solutions in cooperation with tech company Decentriq. We asked the experts on both sides a few questions on the topic.

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Data onboarding - Everything you need to know about the cookie alternative

New targeting solutions have been the subject of lively discussion, and not just since the debate surrounding the abolition of third-party cookies. Data onboarding is seen as a promising alternative.

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OneID: New digital advertising technology initiative – from Switzerland, for Switzerland

The Swiss publishing houses and their marketers audienzz, CH Media, Goldbach and Ringier Advertising introduced a joint future-oriented ID solution for digital advertising in Switzerland.

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Goldbach validates first-party data using panel data from intervista AG

Tested and found to be good: The advertising marketer Goldbach subjected its online targeting offering to a validation in May.

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SMG uses Goldbach's data management platform

SMG Swiss Marketplace Group AG recently started using Goldbach's proprietary data management platform (DMP) "Farcaster" for optimized data processing and use.