Gaming Ads

Yes, this product can also be booked programmatically!

As with other products, a frequency cap can also be used for Gaming Ads to prevent the same person from being addressed multiple times on individual platforms within a short period of time.

The product content reaches the classic Swiss gamer. The target group is therefore already limited to the users relevant to the product (environment targeting). Other targetings such as age targeting are in development and a long-term goal pursued by the GBA.

All Ads in the product are clickable. For Advertising within the games, the click is enabled by 3D Touch.

Due to the diversity of publishers and platforms, the ads are served on smartphones, desktops, and also on game consoles.

The advertising material can be found in a variety of gaming apps, in which the Ads are cleverly integrated into the context of the games (Contextual In-Game Advertising) or with the user’s consent as a spot, which grants the player a benefit within the game (Rewarded Video). The advertising material can also be found in various game-related environments with classic Display and video formats.

Yes, they are! In-game advertisements are primarily perceived subconsciously and are therefore particularly impactful in creating a positive brand perception. In addition, your Advertising can be thematically tailored to the game. For example, advertisements for energy drinks can be placed in games that are related to sports.

No, gaming affects a very broad age group, from young to old. With Gaming Ads, you can reach all types of players, from soft players to heavy gamers.

The assumption that gaming only reaches men is long outdated. In relative terms, more women use their mobile or iPad/tablet to play, while men tend to use stationary devices such as PCs or consoles. The difference, therefore, lies primarily in the fact that gaming may be more of a pastime for women, while men are more likely to “game.”