Our quality newspapers
We market regionally based subscription newspapers, the largest Swiss commuter newspaper, Sunday and business newspapers. Discover our quality products from the leading media company TX Group.
What is display advertising
Display or banner advertising is classic online advertising and can be used in a variety of ways. Display advertising can be used for both brand positioning and sales. There are countless banner formats that can be used in online media. At Goldbach Regional, we focus on a few highly effective advertising formats in order to increase efficiency and reduce complexity.
Examples of past campaigns:
That speaks for display advertising
- High visibility
- Targeted targeting
- Measurable results
- Creative advertising opportunities
- Cost efficiency
- Flexible use
Goldbach is Digital Ad Trust certified
The Goldbach Display Network is certified by Digital Ad Trust, which stands as a guarantee for high-quality advertising inventory. The most important requirements here:
- Average viewable rate of at least 55% on the Wideboard, Halfpage Ad and Medium Rectangle.
- Legal Safety (Brand Safety) Rate and Invalid Traffic (Ad Fraud) Rate are below 2%.
- Websites may have a maximum of 30 percent of available pixels covered with advertising.
- Transparency regarding automatic reload, which starts after 30 seconds at the earliest and requires lazy loading.