TV advertising rethought -
with Pause Ads & Connected TV
Time-shifted television via providers such as Swisscom and Sunrise as well as platforms such as Zattoo, Teleboy, streaming services, live TV channels and video-on-demand offerings are now an integral part of everyday life. Millions of people in Switzerland use these flexible options to watch their favorite content at any time.
Our Goldbach Regional team will advise you personally and support you in planning your TV campaign - individually tailored and suitable for every budget.
Our products at a glance
With our innovative Pause Ads and Connected TV formats, you can combine the high level of attention of television with the precise targeting of digital advertising - perfect for regional campaigns with impact.
Pause Ads
Your ad appears exactly when someone pauses the current TV program - in other words, at a moment of full attention. Pause Ads do not interrupt anything, they accompany the pause time - unobtrusively, but present. This keeps your message visible for longer and attracts positive attention.
With a QR code, you can easily link to your website or a special offer - and convert interest directly into customers.
Advantages:
- Regional playout possible at cantonal or district level
- Interaction with viewers possible through QR code integration
- High attention: placement in moments of full concentration
- Targeted approach: age, interests and location targeting possible
Major tv stations for your regional advertising
Time-shifted television opens up completely new possibilities for viewers and advertisers alike.
Whether on the big screen in the living room, on a smartphone or laptop - Pause Ads can be broadcast on all channels in the Goldbach portfolio. With over 30 national and regional TV brands, the portfolio brings together the private broadcasters with the widest reach in Switzerland:
- 3+
- ProSieben
- RTL
- SAT.1
- and many more
Connected TV
Connected TV means television via the Internet - for example via Smart TV or streaming platforms such as Zattoo or Teleboy.
With Goldbach Regional, you can get your spot right there: on big screens, in apps and IPTV environments. This allows you to reach your target group in a modern, targeted way and with a strong impact - right in your region.
Advantages:
- Ads are not skippable
- 100% TV screen share
- Precise targeting & flexible terms
- User/device-based real-time addressing