What is video advertising?
Video advertising is the perfect medium for appealing to the target group emotionally and generating lasting enthusiasm. Your video spots can be embedded in the news media before editorial videos (instream) or in editorial text articles (outstream). On YouTube, your ads are played before, during or after a video. Video ads on the social media platforms Instagram, Facebook and Tiktok are displayed in the user's feed and are linked to your social media account.
That speaks for video advertising
- Emotional appeal
- High range
- Can be easily combined with other media
- Modern media consumption
- High credibility
- Creative and versatile
Video ads are placed in these networks
Your video advertisement can be placed on the Goldbach video network, on YouTube or on the social media platforms Facebook, Instagram and Tiktok.
The video network with the widest reach in Switzerland.
High acceptance for video formats.
(FB & Insta): Social videos with high reach.
Creative videos for a young target group.
Goldbach is Digital Ad Trust certified
The Goldbach Display Network is certified by Digital Ad Trust, which stands as a guarantee for high-quality advertising inventory. The most important requirements here:
- Average viewable rate of at least 55% on the Wideboard, Halfpage Ad and Medium Rectangle.
- Legal Safety (Brand Safety) Rate and Invalid Traffic (Ad Fraud) Rate are below 2%.
- Websites may have a maximum of 30 percent of available pixels covered with advertising.
- Transparency regarding automatic reload, which starts after 30 seconds at the earliest and requires lazy loading.