Consulting & Crossmedia
How to make your campaign a complete success
Goldbach Manufaktur offers you a complete solution for advertising campaigns. We help you reduce the effort and complexity involved in planning and implementing your advertising. We use data to develop customized strategies that work across all relevant media channels. This way, you get more out of your advertising budget and achieve better results.
For your campaign, we use not only the entire Goldbach inventory, but also additional third-party inventory from the Online, Social, TV, Audio, OOH, Print and Search categories. As a result, you can reach 99% of the Swiss population with us.
You benefit from these services
We are at your side every step of the way – from strategy to implementation to reporting.
Strategy
The media strategy is the starting point for campaign success, which we tailor precisely to your needs. This enables us to plan the performance of your campaign from the outset in order to achieve the greatest possible impact on the relevant target groups.
Consulting
You will receive independent and neutral advice during the entire implementation of the campaign – in the form of a solution tailored to your needs. Benefit from our many years of experience and – depending on the task – additional know-how from our specialist, media and technology specialists at Goldbach and the TX Group.
Planning
Our data-based planning uses market and media studies to increase the interaction between classic and digital advertising. The insights gained in this way enable us to deliver your advertising message to the desired target group at the right time and in the right place and to get the greatest possible ROI for your advertising spend.
Buying
We treat your media budget as if it were our own, quite clearly. In other words, we optimize the purchase of media and, as an independent service provider, guarantee transparency and measurability at all times. We purchase the media performance in the media portfolio of all providers in the DACH market.
Optimization
For us, performance means always getting the optimum – for your campaign and for you. To this end, we continuously analyze the campaign. The campaign data from all online channels as well as – if possible – TV and Radio are incorporated into our reporting system. In this way, we keep an eye on the cost and performance efficiency of your advertising spend at all times.
Reporting
The dashboards form the basis of our comprehensive reports for all advertising formats. It goes without saying that we are in regular contact with you throughout the campaign and discuss the reports together. This way you keep an overview at all times and we can make optimizations immediately. Above all, it is important to us to achieve your predefined communication and business goals and not just pure media performance values.
Our channel diversity for your Advertising success
Goldbach Manufaktur plans your campaigns across all Advertising channels, enabling us to deliver your message to your target group as efficiently as possible.
TV
Reach your audience with TV Advertising: It quickly builds awareness and brings your message to the big screens – emotional, attention-grabbing and brand-safe.
Out of Home
Be unmissable with outdoor Advertising: It reaches people on the move, ensures high visibility at top locations and anchors your brand sustainably in everyday life.
Online
Maximize your impact with digital Advertising: It places your message where your target group is online – with precise targeting, measurable performance and scalable Reach.
Audio
Use audio Advertising: It reaches your target group directly in their ear – ideal for proximity, recognition and strong recall values, at home and on the move.
Rely on print Advertising: It creates trust, has a high-quality effect and anchors messages sustainably – with high credibility and long dwell time.
Gaming
Place your brand in the dynamic gaming environment: They create attention in moments of high concentration – immersive, modern and particularly effective with engaged communities.
Social Media
Build awareness with social media Advertising: It reaches your audience where they are every day – quickly, activating and with strong formats for interaction.
Cinema
Showcase your brand on a grand scale with cinema Advertising: It has an emotional and impressive effect because your spot is experienced in the cinema with maximum attention and without distraction.
What campaign goal are you pursuing?
A successful advertising campaign is not a coincidence, but the result of strategic planning. At the heart of this planning are your campaign goals. They define what your campaign should achieve – be it increasing brand awareness, generating leads, promoting product sales or changing customer perception.
Are you ready for the difference?
Let’s work together to emotionalize your brand and implement campaigns that really stick in the memory.
Regardless of whether you want to increase your sales or expand your brand awareness, our team is ready to understand your individual challenges and accompany you from planning to implementation.