While creative agencies provide the creative input and ideas, and media agencies define and book the media, Goldbach Commercial Content primarily acts as an intermediary for media and content opportunities. The content is created based on an idea and played out via the appropriate channels. If available, existing assets are incorporated into the campaign. This results in a comprehensive concept that can be optimised with the input of the media agency. Goldbach Commercial Content is an optimal extension to the creative and media agency. An overarching story is created from an idea, which comes from a single source, from realisation and optimisation to reporting.