Classic commercials:

  • The classic: A commercial lasting 15-30 seconds, which is broadcast in the advertising block together with others. Ideal for advertising promotions and quickly building a high reach.
  • Tandem spot: Two related, shorter spots within an advertising block, separated by another spot. This increases the recall of your message.
  • Single spot / Corner placement in the advertising block: Your spot is placed exclusively at the beginning or end of an advertising block – directly next to the editorial program. This guarantees maximum attention.

Special forms of advertising:

  • Sponsorship: Present the weather, traffic reports or a popular program. This is how you positively connect your brand with a useful service for the listeners.
  • Competitions and promotions: Interact directly with the target group. A well-made competition emotionally binds listeners to your brand and can significantly increase awareness.
  • Themed weeks and advertorials: Here you have the opportunity to present your company or product in detail and in an editorial environment, in order to provide deeper insights and build trust.