Despite the clear advantages, the market still faces some prejudices:

  • “This is too complicated.” Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach.
  • “The Reach is too low.” Myth. The use of CTV is growing rapidly. According to the Goldbach Advanced TV study, CTV is already firmly established in households and achieves significant Reach, especially in attractive target groups.
  • “This is only for large budgets.” Not applicable. Thanks to precise targeting and the avoidance of wastage, Advanced TV campaigns are often more efficient and also suitable for smaller budgets.