Audience targeting on Connected TV (CTV) is improved through continuous refinement of the database and the use of intelligent technologies. Automated Content Recognition (ACR) on Smart TVs, for example, provides valuable, anonymized insights into viewing behavior that can be used for even more accurate targeting.

  • Video Completion Rate (VCR): What percentage of viewers watched your Video ad to the end?
  • Click-Through-Rate (CTR): How many users interacted with an interactive element in the Video ad?
  • Website/App Visits: How many people visited your website or app after seeing the Video ad?
  • Conversion Rate: How many of the target actions (purchases, registrations) can be directly attributed to the campaign?