What is the advantage of Private Deals over OpenRTB with regard to Goldbach’s inventory?

Via the open marketplace (OpenRTB), advertisers have the option of booking individual pages (Run of Site) as well as the Goldbach Network (Run of Network) programmatically.

Further placements, such as individual categories of the pages “News”, “Sport”, “Business” etc. or the high-quality 1st Party Audience Targetings can be obtained via a private marketplace (PMP/ Deal-IDs).

Further placements, such as individual categories of the pages, e.g. “News”, “Sport”, “Business” or the high-quality 1st Party Audience Targetings can be obtained via a private marketplace (PMP/ Deal-IDs).