Happy Anniversary, Feldschlösschen Feldschlösschen and Goldbach have been working together for more than 20 years. The traditional brewery has even existed since 1876. On February 8th of this year, it celebrated its 150th anniversary – and we celebrated with them. As a congratulation and a sign of our long-standing [...]
“Not only is the paid volume guaranteed, but the entire negotiated performance” The fact that marketers offer advertisers a performance guarantee for their TV campaigns* is not new. Goldbach also offers various models with up to 100% performance guarantee. But here is the news: From May to December 2026, [...]
"Why Radio is and remains indispensable in the media mix" In mid-January, Mediapulse AG published the semester figures on Radio usage for the second half of 2025. We asked Janine Escribano, Head of Operations Swiss Radioworld, what the figures mean for the Radio market in general and for advertising [...]
