Beiträge im Insights
With Swiss Ad Impact, Goldbach examines not only Reach but also impact. The meta-analysis provides interesting insights into the Swiss market.
Goldbach makes convergent video measurement usable with new product TV+
Goldbach is expanding its offering in the French-language TV market: Starting August 4, 2026, Goldbach will market the TF1 Séries-Films channel in Switzerland.
Starting August 4, Goldbach will take over the marketing of the TF1 Séries-Films channel in the Swiss market.
At the exclusive Business Lunch hosted by Goldbach Media and Groupe M6 in Lausanne, the focus was on current consumer trends, media usage and new opportunities for brands.
Goldbach is the first market partner to have its TV-like Online Video inventory measured within Mediapulse's TV measurement infrastructure. The project team explains why Goldbach is leading the way.
On the occasion of Feldschlösschen's 150th anniversary, Lukas Basista, Head of Media at Feldschlösschen, answers some questions about what Advertising means for Feldschlösschen.
Under certain circumstances, Goldbach offers a 100% performance guarantee on paid AND on negotiated, unpaid TV volume. Gabriel Blume explains what this is all about.
Janine Escribano from Swiss Radioworld explains why Radio advertising is a reliable, effective instrument with a high impact, even after the partial shutdown of FM.