Feldschlösschen Anniversary – Interview
Happy Anniversary, Feldschlösschen
Feldschlösschen and Goldbach have been working together for more than 20 years. The traditional brewery has even existed since 1876. On February 8th of this year, it celebrated its 150th anniversary – and we celebrated with them. As a congratulation and a sign of our long-standing cooperation, we placed an advertisement (see image above) in Feldschlösschen’s anniversary magazine.
We took the opportunity to ask Lukas Basista, Head of Media at Feldschlösschen, why the company places Advertising:
What does Advertising mean to you and Feldschlösschen?
For us, Advertising is an integrated part of our marketing and communication mix. We use it alongside other communication measures such as events, promotions, or product placements to raise awareness of our brands and products among our Target groups and to build trust. The goal is to increase sales in the short and medium term.
Why do you think a brand should book TV Advertising?
That depends on the brand, Target group, objectives, and available investments.
However, TV has several advantages, such as:
- High Reach in broad Target groups
- Reach can be built up quickly and scaled over a longer period
- High attention and, in the combination of image and sound on a big screen, also high effectiveness
- National coverage
What do you like about working with Goldbach?
Goldbach is a professional marketing partner for us. The structures and processes are established and run smoothly. We particularly appreciate the possibility of planning various media types and measures from a single source – from TV to Out-of-Home (OOH) and Radio to Digital. In addition, we maintain direct and uncomplicated communication with our contacts.