How can I programmatically purchase inventory from Goldbach?
Goldbach's digital inventory is available via Google Ad Exchange and Xandr for all programmatic buyers who make purchases through a Demand Side Platform (DSP).
How can I measure the impact of my campaign across different environments?
Transparency is central to us. We offer you clear and informative reports for every channel, demonstrating the success of your campaign. From classic metrics such as Reach and contact frequency to digital metrics such as click-through and conversion rates. For a comprehensive insight into brand perception, we also offer [...]
Do I only reach a broad audience or also specific target groups in your environments?
Both. Our premium environments offer you a high reach among the entire Swiss population. At the same time, they also enable you to address specific target groups very precisely. Thanks to advanced targeting options – be it according to demographic characteristics, interests or user behavior – we ensure that [...]
How does Goldbach help me find the right environment for my brand?
You don't have to be an expert in all channels – that's what we're here for. In a personal consultation, we will jointly analyze your campaign goals, your target group, and your message. Based on this, we will develop a customized, cross-media strategy for you. Our goal is to [...]
Why is choosing the right advertising environment so crucial for the success of my campaign?
The environment in which your advertising appears directly affects the perception of your brand and your message. Placement in a high-quality and trustworthy environment – such as that offered by our portfolio of established Swiss premium publishers – not only increases the credibility of your campaign, but also ensures [...]
How do I know which targeting strategy is right for my goals?
That's exactly what we're here for. The perfect strategy depends on many factors: your brand, your message, and the goals you want to achieve. Our experts will advise you personally and analyze with you which targeting mix best suits your project. Our goal is to find the most efficient [...]
Can I combine different types of targeting with each other?
Not only that, we even recommend it! An intelligent combination of different methods is often the key to success. For example, you can combine the precision of data-driven targeting with the Reach of contextual targeting. Together, we can develop a tailor-made strategy that combines the strengths of the respective [...]
Does advertising also work without cookies? What is contextual targeting?
Yes, absolutely! The future of advertising is "cookieless," and we have the right solutions for it. One of the most effective methods is contextual targeting. This involves placing your advertising in a thematically relevant environment. For example, your advertising for hiking boots appears directly next to an online article [...]
How does Goldbach ensure data protection for targeting solutions?
The protection of data is our top priority. We strictly adhere to all applicable data protection laws such as the GDPR and the Swiss DSG. Our processes are designed to ensure maximum transparency and security for users. We rely on data protection-compliant methods such as contextual Targeting and always [...]
What exactly is the difference between first-party and third-party data?
In simple terms, first-party data is information that we collect directly from our own high-quality network of websites and platforms. They are particularly valuable because they are based on real interactions with your potential customers and therefore guarantee the highest quality and relevance. Third-party data, on the other hand, [...]